Digital marketing moves fast. There’s always a new algorithm, KPI, or SEO tactic to try.
And let’s face it—when you work in an industry that follows the “trending” column on Twitter, it can be impossible to stay on top of things.
That’s exactly why we asked a room full of marketing professionals at our video and virtual reality meetup for help. We wanted to know what they were focusing on, excited about, or planning to try in 2018.
Here’s what they said.
1. Be data driven
Know which KPIs to measure and use data to support every decision you make. And this doesn’t just mean having “proficient in Google Analytics” plastered all over your LinkedIn profile.
2. Work in sprints
If the word “agile” still brings to mind images of lycra-clad aerobics instructors, you’ve got a lot to learn.
Agile is a project management strategy that’s popular among software developers. It helps speed up the design and build of products by organizing tasks into a weekly checklist.
3. Collaborate closely with designers
They’re called creatives for a reason. Marketing is becoming increasingly visual, so invite your designers to brainstorming and process meetings. Maybe bring them a coffee as well, because they’re going to be your new best friends.
4. Carry out impactful market research
Effective market research helps you figure out who to target during campaigns—so you tailor your efforts to what customers are looking for. By sending out a friendly survey, you’ll get to know your market and build a community before you even have anything to sell.
5. Engage often with your social followers
We all have that one friend who loves to talk about themselves. Does it make us want to call them up for a drink? Nope.
The same applies to good social media strategy. If all you do is share your content, people begin to lose interest. Instead, look out for mentions, reach out to followers, and start building a community based on genuine conversations.
6. Tell a story with every campaign
There are few commercials that stay in our minds. But the ones that do tend to have one thing in common. They don’t just show how something works—they tell a story, they hook us into their narrative.
7. Think outside the product
Wait, isn’t the whole idea to sell your product?
Things don’t always need to be centered around the p word. Try aligning your marketing campaigns with your brand ethos, and sharing your company culture with customers to build trust.
8. Turn data into visual campaigns
Support everything you do with data. Then make it look good.
Want more in-depth tips to boost your marketing strategy? Take a peek at our brand awareness guide.