Lead generation Nearly everything you need to know
A couple months back, I was at a digital marketing conference in Amsterdam. During a break, I grabbed a cup of stale conference coffee and started browsing the booths.
Most people gave me a few seconds to browse their material before moving in for the pitch. But not this girl. She launched in front of me like a full-page web pop-up.
“Do you need a better way to manage your fans online?”
Before I could break the news that I don’t have any fans, she was already explaining all the things her product did. She gave me a demo of the software. Then she made an offer I couldn’t resist:
“We’re giving away these swag bags. You just have to let me scan your conference badge.”
I didn’t need swag. But my kids love free stuff, so I said “Sure.”
Then exactly seven days later, I got the follow-up email:
“It was great meeting you in Amsterdam! Thanks for your interest in [product name]… blah, blah… feature, feature…” Delete.
She had committed the first sin of lead gen: collecting emails, instead of connecting with people.