A little more human

Creating products is easy. The other day my son stuck some Lego bricks together and made a “tool that can fix anything.” I loved it, but I’m predicting a limited market for his design.

Creating good products—those that spread beyond the toy room—is difficult. If you’re a maker, you know this. You start with an idea, you execute, and through hard work that idea may eventually pay off.

To create a successful product—one that lasts—you’ve got to go one step further. You’ve got to support your customers. When they’ve got pains, you hurt too. And when they spread love, pop the cork.

Andreas Sohns is a maker. You may even use one of his apps. His Design Calculator won the iF Design AWARD 2015 and was nominated for the German Design Award 2016.

Good start for the product. But with nearly 250k downloads from around the globe, Andreas needed a better way to support his customers.

Lots of customers, one Andreas

Andreas Sohns

When Andreas released his Design Calculator through the App Store, he had one thing crystal clear:

It’s all about the user experience, customer empathy, and understanding the demands of today’s users. Andreas wanted something that fit his users’ needs without spending a fortune on support software. But what?

An automated & personal help center

At first, Andreas created a simple typeform survey to collect feedback and bug reports. This cleaned up his inbox and got the feedback nicely ordered in his typeform database. A huge help.

But then Andreas realized he could do more than just collect data. He could also present information to his users. Things like troubleshooting tips and answers to FAQs.

Here’s Andreas on his idea:

He looked at the reasons people contacted him. This broke down into four main buckets:

  1. FAQ & Support: quick answers and troubleshooting simple problems
  2. Send Feedback: comments on things like price, usability, and design
  3. Send Love: overall rating of Design Calculator
  4. Make a Wish: suggestions on new features, products, or ideas

He set these up as four big buttons designed to match the look of his app:

So how does it all work? An example:

One of the most common questions Andreas gets is: “Why does Design Calculator need access to my photos?” From the FAQ button, people easily arrive at the answer: “Design Calculator enables you to create unlimited interface designs with images stored in your photo library.” Makes sense.

And so it goes for other issues. Little by little, Andreas built up his list of questions. By listening to his customers’ wants and needs, he ended up with over 100 questions. Yikes!

But have no fear, the typeform uses Logic Jump to intelligently select the ones that matter most in order to provide maximum value to users. .

Here’s Andreas on how it works:

It’s automated, but it feels more personal. And he’s added all kinds of other features to make the experience even more customized and relevant, like:

  • Taking previous answers, like name or problem, and feeding them into later answers
  • Allowing uploads of screenshot or other files when providing suggestions
  • Sending users to different Thank You screens, depending on the path they took through the typeform

So whenever users send feedback, he thanks them for their thoughts. If a question isn’t resolved, he says he’ll be in touch soon. If people provide a positive rating, he redirects them to the App Store so that they can leave feedback there too.

More than 90% of issues automatically resolved

Andreas made his help center available through the support button on his website, from the App Store, and from within the app itself. But do people actually use this thing? Is it actually freeing up his time? “Dramatically,” Andreas said.

Hundreds of emails saved. Bad app ratings evaded. And all while Andreas sits at his favorite Biergarten near his home in Berlin. Not really. But it does free up some time to give personal support to those few people who really need it.

And how does Andreas know that the people using his typeform like what they’re seeing? He asks them at the end:

Andreas_TF

What do they say, Andreas?

And it doesn’t stop there:

Now Andreas has more time to work on the things he loves—creating useful, good-looking apps. We can’t wait to see what he’ll come up with next.

Need an easy, automated way to support your customers?

 


How did Andreas do it?

Andreas built his typeform support center with over 100 questions, but these were added and refined over time. So remember, you can start small and work your way up. Here are some tips to help you along the way.

1) Use response Piping to keep things conversational

Want to make your typeform more personal? Be more conversational by reusing answers from previous questions in later ones with Piping.

2) Create custom button icons with Picture choice questions

The buttons in Andreas’ typeform matched the style of his Design Calculator. You can do this too. Need help with question types like Picture choice?

3) Use Logic Jump to keep your questions relevant

Need to tailor your users’ experience based on their specific needs? Then you need Logic Jump.

4) Let people send you files with File upload

Andreas lets people upload screenshots to help troubleshoot issues. Let people to send you files using the File upload question.

5) Create a custom Thank You screen

Make your Thank You screen responsive to user feedback, so even your sign-off is personal. Here’s how to personalize your Thank You screen.

6) Add a link to your typeform so the answers can roll in

Share your typeform through a link, embed it in a website, shout it out through social media. It’s easy! Learn more about how to distribute your typeform.

And of course, let us know if you have any questions! Our team is here to help.