- Challenge: How do you turn free users into loyal, paying customers?
- Solution: Focus on user personas and create surveys that identify free users and their needs.
- Result: More free users become paying customers via a more tailored marketing strategy.
Remember the days when you picked up a magazine and actually flipped through the pages? That feeling of paper turning over as the words and pictures on the next page revealed themselves.
Flipsnack brings that feeling back to your online catalogs and magazines. Their publishing platform is helping more than 3 million users create flippable digital works that engage audiences of all kinds. How have they grown such an immense user base? And how do they get free users to actually pay for their platform?
For Flipsnack, it all boils down to one simple principle: get to know people and understand what they actually want.
We caught up with Flipsnack’s Content Marketing Manager, Adelina Noge, on her quest to better understand the needs of their free users. Begin here to see how she did it:
Looking for ways to make market research work for you? Here's a few things you might want to do next:
Copy Flipsnack's market research typeform template into your workspace, then modify it to your needs.
Read up on these 9 tips for your next market research survey.
New to all this? Here's how to get started with Typeform for free.
Is Typeform helping with one of your projects? Tell us about it here, and then we'll chat about how we can share your story with the world.