Web Analytics Manager

Hi! Before diving into the job details, let's give you some context on who we are and what to expect when joining the team. 

Typeform has seen significant change since it was founded 10 years ago. We’re expanding from a small Barcelona-based business to a truly international and remote company. Our vision is a world of more personal business relationships. We believe we can create that world by living our mission: To bring people closer with better conversations.

To do so, we look for people who are curious, ready to own their objectives, and passionate about taking organizations to their next chapter. But we are aware it’s not for everyone, our environment is perfect for those willing to become a change agent and roll up their sleeves to build our rocket ship.

About the role

At Typeform, the Data team is making data our #1 asset. And we know how important that is— our product helps people collect information in the best way possible, by making the user experience as human and conversational as it can be.

That’s why we need you. We’re looking for a Web Analytics Manager to work within our Data Enablement team to manage the Tracking team of tracking specialists. We work closely with the Data Platform team to enable Data and other departments at Typeform (such as Product, Marketing, Customer Success and Software engineering) and provide them with the data they need to drive the business forward and push the product to the next level. 

The role will directly manage members of the Tracking team and will be committed to people development, mentoring and support. The role will communicate and work with senior directors, managers and individual contributors across Typeform.

Experience in a dynamic start-up/scale-up environment is great, but equally important is experience of strong governance and scalable practices learnt from a blue-chip business.

This is a dream job for an experienced and motivated individual to join the Data Team of such an exciting business with such a gorgeous product.

Things you will do:

  • Advocate a healthy data culture throughout the organization
  • Define best practice approaches for capturing online user behavior, configuring web analytics technology, and guaranteeing data quality and efficient processes
  • Participate in projects kick-off activities to ensure necessary analytics tracking is set-up prior to site or campaign launches
  • Monitor and provide best practices for improvements of online conversions to optimize campaign success, in collaboration with Marketing and Product teams
  • Ensure all work in the team is prioritised clearly against the company strategy and team objectives
  • Work with stakeholders across multiple departments to align on priorities and data needs
  • Fulfil a strategic role on the Data Team’s Leadership Team
  • Be accountable for tracking decisions and new initiatives planning
  • Ensure your team’s BAU and project work is aligned with the data science, data analytics and other data enablement teams.
  • Ensure the team delivers all required tracking on time, to the highest quality and in the most efficient way.
  • Enable the team to be on top of the newest technologies and practices with the market to proactively suggest improvements to our tracking infrastructure. 
  • Keep deep understanding and view on our web analytics and tag management tools usage and contracts (Segment, Google Tag Manager, Google Analytics, Amplitude). 
  • Facilitate smooth collaboration and positive relationships between your team and other departments and foster an environment of mutual trust. 
  • Ensure data capture complies with the highest legal expectations in a mindful and ethical way for our users in collaboration with our Legal department

What you already bring to the table: 

  • Experience with tag management systems
  • Experience with web analytics tools
  • Experience with marketing conversions and attribution tracking
  • Experience with tags and pixels implementation
  • Experience with user identification and consolidation tracking
  • Experience with SQL, data warehousing concepts 
  • Experience with front end and server side tracking concepts
  • Knowledge of cookie law and GDPR concepts impacting tracking
  • Experience with data flow in third party tools
  • Experience with SEM/SEO measurement methods
  • Lead and manage change
  • Support and inspire staff
  • Understand and interpret information for different audiences
  • Time and management skills
  • Identify individuals’ strengths and areas for development to provide support and foster passion 

Extra awesome:

  • Experience with Segment.io
  • Experience with Google Tag Manager 
  • Experience with Google Analytics
  • Experience in a scale-up SAAS business



We're now a remote-first company. You'll be made to feel at home from the first moment, thanks to our thoughtfully designed remote onboarding. You'll get a €1,000 one-off payment to kit out your home office, plus €120 per month to cover any extra expenses. Other benefits include flexible working hours, a learning and development budget and private health insurance.

To fulfill our vision (Bring people in) and mission (To bring people closer with better conversations), our 500 remote Typeformers from 55 different countries come together to live up and deliver on that promise.
In addition to being a validation of what we've built, our recent $135 million Series C funding round will fuel us to accelerate our product development, nurture emerging technologies, expand headcount, and deepen strategic partnerships across our platform with this investment.
Why? Simply because 89% of companies say online is their principal customer interaction channel.
Yet, only 34% of companies treat customers as unique individuals.
Are you ready to join us and make a difference?

* Typeform drives hundreds of millions of interactions per year, powering conversational, human-led experiences all over the world. We are proud to be an equal opportunity employer. We celebrate diversity and do not tolerate discrimination and harassment of any kind, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We believe that by celebrating our differences, we can win together.


Interested? Hit apply and show us what you've got.

Apply now

Why work at Typeform?

Good question. Here are a few reasons...

Scaling a meaningful culture

We start from empathy, always with the customer in mind. We bring our best everyday, owning our mistakes, remaining accountable, delivering results fast and learning faster. We win (and lose) together. And we encourage each other along the way, adding a human touch.

Make yourself at home

Today we are a Hybrid company, learning to get the best of in-office and WFH environments, constantly learning and improving to help everyone have the best setup for success. Some examples are: top-notch gear, WFH setup + monthly support allowance, private health insurance, mental health support, discounted gym access, wonderful events and many other perks.

Flexibility is king

As we scale, we are upgrading our ways of working to adapt to a more asynchronous way of working, which combined with all the flexibility you need to perform like a grown-up who does not need to be chased, eases night-owls and early birds from all over the world to go the extra mile and deliver their best work ever.

Over 35 nationalities

Typeform is a diverse and inclusive group of professionals from all over the world on a mission to Inspire brands to have meaningful conversations, at scale. With so many different perspectives, we get to learn from each other, improving ourselves every day.

Keep on learning

At Typeform, you'll learn something new every day. Growing fast means more opportunities for everyone, and we encourage you to drive your own journey with us and keep developing yourself professionally with your own L&D budget.

¿Me entiendes?

If you just moved to Spain, our language courses can help you settle fast. You'll feel home in no time. Working from another location? You are welcome to join and improve your language skills! After all, as they say, those that conjugate together, stay together.

How you ask is everything.

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