Do you love sniffing out a good SEM opportunity? Do you consider yourself a pro with AdWords Editor, Bing Editor, Google Analytics, and other paid search tools? Do you close your eyes and see keywords? (Cool—but you might want to get that checked out).

Typeform is helping people make better decisions by making data collection a little more human—and we need a passionate Paid Search Strategist to spread the word.  

If successful, you’ll be welcomed into our fast-moving Marketing team. You’ll carry out top-drawer analysis, manage our paid search campaigns, and work closely with our Copy and Creative teams to create search ads and landing pages that drive our growth.

The Role

This is how you’ll help us grow. You will:

• Perform in-depth keyword research across the North America region (USA & Canada).
• Work with our SEO Specialist to uncover opportunities and forecast areas of growth.
• Perform competitive analysis using tools such as Ahrefs and SEMrush to understand how we can grow our paid search campaigns in the US and Canada.  
• Build, maintain, and scale our paid search campaigns across AdWords, Bing, and other search engines in our North America region.
• Team up with our Copy and Creative teams to create high-quality, high-converting search ads and landing pages that truly reflect our brand.
• Nail CPA and monthly conversion goals aligned with the team’s growth targets.
• A/B test search ad copy to increase CTR.
• Create and optimize retargeting audience lists (RLSAs).
• Make monthly paid search reports for all the key people.

You

Here’s what we hope you’ll bring to the table:

• You’ve managed paid search accounts with at least €70k of ad spend a month.
• You’ve got experience using Bing Ads.
• You’ve run paid search campaigns in the US.
• You know how to get the most out of Google Analytics, AdWords Editor, Bing Editor, and Keyword Planner.
• You’ve got impressive Excel skills that help you steer through large amounts of data to optimize results.
• You’re up-to-date with the latest paid search tools and trends (and passionate enough about them to spend your lunch talking about them).
• You love online marketing.
• You have a strong understanding of the SaaS freemium business model.

We all love a good bonus round. These things aren’t essential, but they’ll help you hit the high score:

• You have experience in a SaaS business.
• You’ve automated repetitive tasks using AdWords scripts.

Did all that resonate? Happy days. Click Apply now to get the ball rolling.