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Marketing & Growth

Senior Marketing Operations Strategist

About Typeform

Founded circa 2012 in Barcelona, Typeform was founded by two designers: David Okuniev and Robert Muñoz. Their mission? Make online forms a little more human. Today, Typeform works on the future of online forms. Powering your brand’s interactions with beautifully designed, professional-looking online forms that people just love. Create forms, surveys, quizzes (and so much more) to grow your audience, improve just about anything, and validate (or invalidate) your best ideas.

The most important interaction on the web is the exchange of information between a brand and its audience. And that exchange usually happens through online forms. We believe that even a utility like online forms should be remarkable. Our customers say they get more answers from their audience and even the occasional compliment. Make every interaction count.

Typeform is a team of over 200 people representing 30 countries. Typeform is backed by fantastic investors – General Atlantic, Index Ventures, Point Nine Capital, RTAventures, and Connect Ventures. We have offices in Barcelona, Spain and in San Francisco, United States. 

About the Role

Lead, Marketing Operations develops and drives marketing operations strategies at Typeform. In this role, you will work with the marketing and customer engagement leadership to define the growth models for customer acquisition, engagement, and retention. You will lead the definition, implementation, and maintenance of the marketing tech stack to enable efficient and effective execution of the key marketing and customer engagement initiatives at the core of those growth models. 

In partnership with Data Operations and Marketing Insights, you will work to develop our tracking, data collection, and enrichment and attribution strategies. You will develop a quantitative picture of our customer journeys allowing marketing team to understand the relative performance of different marketing channels and campaigns across different customer segments and to identify opportunities for improvements and optimizations.

You will play a key role in the definition and enhancement of all marketing processes in order to facilitate lead generation, nurturing, as well as efficient lead qualification and scoring. You will conduct research to define the optimal marketing practices and strategies for work within the marketing team as well as cooperation with other teams, including Creative, Marketing Insights, Sales, and Business Development. You will also run agile marketing alignment and campaign planning meetings.

You will also act as a Chief of Staff to the marketing leadership team. You will coordinate recruitment and training for marketing teams. You will also work with Finance to provide visibility into the impact of different marketing initiatives and plan financial spend. 

You will:

  • Lead the selection, integration and continuous optimization of the key technologies used within marketing, incl. Tracking, Attribution, Data Enrichment, Experimentation, and Marketing Automation. Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Work with the Data team to define marketing data strategy, enable full view of the marketing funnel and provide key reports, dashboards, and insights.
  • Establish and maintain scalable processes for campaign operations and lead management. Ensure the adoption of the best practices across the team. 
  • Train and educate the team on key marketing technologies and processes.
  • Run marketing alignment and campaign planning and post-mortem meetings.
  • Work closely with People Operations to coordinate the recruitment and onboarding of new team members. 

You have:

  • 7+ years of experience in marketing, preferably across different marketing roles.
  • Experience in B2B marketing and familiarity with Account-Based Marketing practices.
  • Data-driven mindset, you think in terms of ROI and your impact on the bottom line of the business. You see everything as an A/B or MVT test and you never launch an initiative without a control group to measure the impact.
  • Technically savvy, with good SQL skills and familiarity with technologies used for tracking and data enrichment. 
  • Great organization skills and interest in developing and implementing processes across teams.
  • Strong experience in planning, launching, testing, and optimizing marketing campaigns.
  • Bachelor’s Degree in Marketing, Information Technology, Computer Science, Economics or another quantitative field.

Interested? Hit Apply now to start the conversation.

*Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be an equal opportunity workplace.



 

 

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Why work at Typeform?

Good question. Here’s a few reasons...
Culture

Great culture

Humble. Creative. Friendly. Talented. These are the people we hire and this is how our working culture is shaped.
Nationalities

Over 30 nationalities

Typeform is a melting pot of nationalities. Every day we learn something new about somewhere new.
Slippers

Make yourself at home

Quiet spaces. Social spaces. Outdoor spaces. Our office is designed for you—we’ll even buy you slippers to walk around in.
Flexible

Flexible working hours

Some of us are morning people, some of us are night owls. We focus on results, not what time you arrive.
spanish

¿Me entiendes?

Moving to a new country can be scary. With our free Spanish & English lessons, you’ll feel at home in no time.
Health

Private health insurance

As well as happy, we want you to be healthy. That’s why you get the best medical care with our health insurance.
Barception

Fuel for thought

Enjoy a healthy balanced lunch, and grab fresh fruit, juices, and coffee whenever you want. Oh, and our reception’s a bar—with beer.
Gym-v2

Discounted gym access

Like to exercise your muscles as much as your brain? Access 100s of gyms around Barcelona for next to nothing.
Books

Keep on learning

With our resource library and a learning & development structure, you’ll have everything you need to help you grow.

How you ask is everything.