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Marketing & Growth

Marketing Manager - VideoAsk

 
 
About Typeform/VideoAsk
 
Typeform was founded by two designers who saw a problem: web forms are boring. And people don’t fill out boring forms, so businesses miss out on valuable data. What if forms felt a little more human?

Today, Typeform is reinventing how brands and audiences interact. Video, conversational user interfaces, talking toasters (possibly)—whatever.

VideoAsk is our latest product, a video-driven UX that makes asynchronous interactions with any audience easy and engaging.

We are scaling fast and we need people like you to help us run it as a small startup inside Typeform. Interested to be part of the future of online interaction? Keep reading then.

About the Role 

VideoAsk is looking for a full-stack Marketing Manager with experience in Performance Marketing to help grow our latest product among its key segments. In this role, you will fully own all the marketing activities and not only expand our existing paid initiatives, but also launch new growth tactics, design and optimize landing pages as well as coordinating integrated marketing campaigns with the aim of acquiring and retaining customers.

You will be able to coordinate cross-functional teams (strategy, design, analytics and product) to grow target segments, define the right messaging strategy and launch experiments.

As a key member of the team, you will be able to unpack learnings and insights from your efforts, as well as talking to customers in order to understand how our different initiatives impact growth.

To be successful, you will be highly motivated and willing to operate in a dynamic environment of a fast-growing start-up. You must be a strategic thinker and an exceptional relationship builder. 

If you are curious, self-driven and always asking yourself what’s next, then this might the role for you ;)

Responsibilities

  • Identify target segments, plan, execute, measure and iterate paid marketing campaigns
  • Deliver compelling messaging for each stage of the buyer journey to create an engaging customer experience and drive customer acquisition 
  • Conduct A/B tests to continuously optimize campaign and channel performance
  • Work with the Data Operations team to implement tracking and measure the impact of marketing campaigns
  • Analyze the results of your campaigns, uncover potential optimizations and improve user engagement
  • Coordinate cross-functional teams accomplish objectives in a fast-paced, ever-changing environment
  • Plan and measure experiments to unlock growth, either via Landing Page optimizations or any other product-related initiative

Requirements

  • Strong analytical skills, ideally with a good command of SQL
  • Experience setting up tracking and using different attribution models to determine the effectiveness of marketing effort
  • Experience project managing development and execution of cross-channel campaigns including display, video and social ads, development of landing pages and re-targeting to nurture leads
  • Strong writing and communication skills and a good understanding of buyer psychology and choice-architecture design
  • 4 - 6 years of experience in Paid Marketing (Paid Search, Display, Social, Video). Desirable some B2B and/or start-up experience
  • Bachelor’s Degree required, MBA or other advanced degree preferred
  • A sense of humor and humbleness

*Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be an equal opportunity workplace.

 

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Why work at Typeform?

Good question. Here’s a few reasons...
Culture

Great culture

Humble. Creative. Friendly. Talented. These are the people we hire and this is how our working culture is shaped.
Nationalities

Over 30 nationalities

Typeform is a melting pot of nationalities. Every day we learn something new about somewhere new.
Slippers

Make yourself at home

Quiet spaces. Social spaces. Outdoor spaces. Our office is designed for you—we’ll even buy you slippers to walk around in.
Flexible

Flexible working hours

Some of us are morning people, some of us are night owls. We focus on results, not what time you arrive.
spanish

¿Me entiendes?

Moving to a new country can be scary. With our free Spanish & English lessons, you’ll feel at home in no time.
Health

Private health insurance

As well as happy, we want you to be healthy. That’s why you get the best medical care with our health insurance.
Barception

Fuel for thought

Enjoy a healthy balanced lunch, and grab fresh fruit, juices, and coffee whenever you want. Oh, and our reception’s a bar—with beer.
Gym-v2

Discounted gym access

Like to exercise your muscles as much as your brain? Access 100s of gyms around Barcelona for next to nothing.
Books

Keep on learning

With our resource library and a learning & development structure, you’ll have everything you need to help you grow.

How you ask is everything.