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Data & Analytics

Senior Data Scientist - Branding & Marketing Growth

About Typeform

One sunny Barcelona morning, two designers sat down to build a beautiful lead gen form for a bathroom company’s showroom. They ended up reimagining the data collection experience, and realized it was one idea they wouldn’t be flushing down the toilet. Today, Typeform is a team of over 300 people from more than 35 countries, with offices in Barcelona, Spain and San Francisco, US.

We’re building a world where brands, businesses, and their communities can have more personal relationships with the people who matter most. To do this, we give people the tools they need to have conversational experiences at scale—because meaningful relationships start with conversations.

From online lead forms and engaging quizzes, to face-to-face encounters in the office, help us build more meaningful relationships, one conversation at a time.

About the Team

At Typeform, the Data team is making data our #1 asset. And we know how important that is— our product helps people collect information in the best way possible, by making it conversational.  

That’s why we need you. Marketing Insights is looking for a Senior Data Scientist to join our Branding and Marketing Growth swarm in a mission to help our customers understand Typeform and our value proposition, and realise value as quickly as possible in their user journey.

The Marketing Insights Team is focused on unlocking customer acquisition and engagement through continuous quantitative and qualitative insights and analytics. We are responsible for Market Research, Data Analysis, Data Visualization, and development of optimization models to enable data-driven decisions and automated optimizations in Marketing.

About the Role 

What you'll do:

  • Derive insights from our customers behaviours & journeys  to grow and optimize our marketing efforts as well as identify optimal communication channels and strategies.
  • Develop and continuously improve our Growth Model: ensure we focus our marketing efforts on the right problem at the right time.
  • Continuously generate data-driven hypotheses and advocate on testing best practices, contributing to accelerate our testing cycles.
  • Develop non-production machine learning models to predict user & new customer engagement that will eventually get deployed by a ML Engineer/ ML Expert.
  • Define benchmarks, goals, and KPIs and help our Data Viz Expert develop dashboards to visualize the marketing funnel from awareness to purchase and assess the impact of marketing campaigns.
  • Communicate results and insights from your analyses to our top stakeholders, including investors and out Leadership Team.


About You

Here's what we are after:

  • You've got 5+ years of experience as a data scientist in a Marketing Organization.
  • You have experience with A/B and Multivariate test design and implementation.
  • You are proficient in programming (Python/R is a must) and building queries with SQL.
  • You have a proven track record of statistical modeling/applied machine learning with a focus on revenue growth, sales, marketing and/or business development. Examples of your projects may include lead generation, LTV and user segmentation. 
  • You value simple and effective solutions over complicated brain-melters. 
  • You're a great communicator. You can take a complex concept and make it sound simple, using clear visual references to help. 
  • You like taking on big challenges—given the appropriate time and resources. 
  • You're hungry to learn and embrace healthy debate. 
  • You're empathic, enthusiastic, and collaborative. 
  • You enjoy helping others grow through constant feedback and mentorship.
  • You're fluent in English and eager to work in a multicultural, international environment.

It'd be amazing if:

  • You've got extended experience working in the SaaS industry.
  • You've worked in a company that's committed to fast growth.
  • You're proficient with Looker.
  • You have some experience with Scala/Java.
  • You've got working knowledge of Big Data technologies (e.g. Spark).
  • You have experience with cloud systems.


Think you’re a good fit? Hit apply—success might be just around the corner 😉

*Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we’re committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal opportunity workplace.

Still browsing?

Like rummaging around the back of your couch, you won’t always find what you’re looking for straight away. Check out our other open positions.

Why work at Typeform?

Good question. Here’s a few reasons...

Scaling a meaningful culture

We start from empathy, always with the customer in mind. We bring our best everyday, owning our mistakes, remaining accountable, delivering results fast and learning faster. We win (and lose) together. And we encourage each other along the way, adding a human touch.

Make yourself at home

Today we are a Hybrid company, learning to get the best of in-office and WFH environments, constantly learning and improving to help everyone have the best setup for success. Some examples are: top-notch gear, WFH setup + monthly support allowance, private health insurance, mental health support, discounted gym access, wonderful events and many other perks.

Flexibility is king

As we scale, we are upgrading our ways of working to adapt to a more asynchronous way of working, which combined with all the flexibility you need to perform like a grown-up who does not need to be chased, eases night-owls and early birds from all over the world to go the extra mile and deliver their best work ever.

Over 35 nationalities

Typeform is a diverse and inclusive group of professionals from all over the world on a mission to Inspire brands to have meaningful conversations, at scale. With so many different perspectives, we get to learn from each other, improving ourselves every day.

Keep on learning

At Typeform, you'll learn something new every day. Growing fast means more opportunities for everyone, and we encourage you to drive your own journey with us and keep developing yourself professionally with your own L&D budget.

¿Me entiendes?

If you just moved to Spain, our language courses can help you settle fast. You'll feel home in no time. Working from another location? You are welcome to join and improve your language skills! After all, as they say, those that conjugate together, stay together.

How you ask is everything.