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Marketing & Growth

Senior Strategist Paid Marketing

About Typeform

One sunny Barcelona morning, two designers sat down to build a beautiful lead gen form for a bathroom company’s showroom. They ended up reimagining the data collection experience, and realized it was one idea they wouldn’t be flushing down the toilet. Today, Typeform is a team of over 300 people from more than 35 countries, with offices in Barcelona, Spain and San Francisco, US.

We’re building a world where brands, businesses, and their communities can have more personal relationships with the people who matter most. To do this, we give people the tools they need to have conversational experiences at scale—because meaningful relationships start with conversations.

From online lead forms and engaging quizzes, to face-to-face encounters in the office, help us build more meaningful relationships, one conversation at a time.

About the Role 

Typeform is looking for a Senior Paid Marketing Manager with experience in B2B marketing. Typeform is growing very rapidly. With growth, comes ambiguity and frequent change. To be successful in this role, you must be a highly motivated, proactive self-starter who can operate in a dynamic environment of a fast-growing company. You must be a strategic thinker and an exceptional relationship builder. 

Here's what you´ll do: 

  • Identify target segments, plan, execute and measure paid marketing campaigns.
  • Conceptualize new interactive ad units and content and work with creative and content teams to bring the new formats to market.
  • Work with the Content team to deliver compelling messaging for each stage of the buyer journey to create an engaging customer experience and drive customer acquisition.
  • Conduct A/B tests to continuously optimize campaign and channel performance
  • Work with the Data Operations team to implement tracking and measure the impact of marketing campaigns on individual lead and on the account level.
  • Work with the Marketing Insights team to analyze the results of the campaign, uncover potential optimizations for the campaigns and for Typeform products used engagement and nurture.
  • Deploy amazing user experiences that drive customer growth.

Here's what we´re after: 

  • 5 - 7 years of experience in Paid Marketing (Paid Search, Display, Social, Video) with a minimum of 2 years of experience in a B2B and/or a subscription-based business.
  • Strong analytical skills, experience handling large volumes of data and managing her own reports.
  • Experience setting up tracking and using different attribution models to determine the effectiveness of marketing efforts.
  • Experience project managing development and execution of cross-channel campaigns including display, video and social ads, development of landing pages and use of email marketing and re-targeting to nurture leads.
  • Strong writing skills and a good understanding of buyer psychology and choice-architecture design.
  • 5 - 7 years of experience in Paid Marketing (Paid Search, Display, Social, Video) with a minimum of 2 years of experience in a B2B and/or a subscription-based business.
  • A sense of humor and humbleness.
  • Self-starter, ability to deal with ambiguity
  • Great doer but also great thinker
  • Structured approach to problem-solving

Interested? Hit Apply now and show us what you’ve got.

*Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be an equal opportunity workplace.



 

 

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Why work at Typeform?

Good question. Here’s a few reasons...
Culture

Great culture

Here a typeform we put our customer first, starting from empathy we know that we win (and lose) together. And most importantly remember to bring joy to the journey along the way. This is how we create a meaningful culture.
Nationalities

Over 35 nationalities

Typeform is a diverse group of professionals from all over the world. With so many different perspectives, we get to learn from each other every day.
Slippers

Make yourself at home

Typeform's future is a hybrid. Which means we work to support you in working at your best whatever that may mean. Our offices in Barcelona and San Francisco are designed for you, if you need them and when you need them!
Flexible

Flexible working hours

We love working together, so we have office hours to ensure we get to collaborate, but of course we always offer flexibility. Some of us are morning people, some of us are night owls. We focus on results, not what time you start working.
spanish

¿Me entiendes?

If you just moved to Spain, our language courses can help you settle fast. You'll feel home in no time. Working from another location? You are welcome to join and improve your language skills! After all as they say those that conjugate together, stay together.
Health

Private health insurance

As well as happy, we want you to be healthy. That’s why you get the best medical care with our health insurance.
Gym-v2

Discounted gym access

Like to exercise your muscles as much as your brain? We offer you a discounted gym access in Barcelona and gym reimbursement if you are based in the US.
Books

Keep on learning

At Typeform, you'll learn something new every day, and we encourage you to keep developing yourself professionally with your own L&D budget.

How you ask is everything.