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Paid Search Specialist

Do you love sniffing out a good SEM opportunity? Do you consider yourself a pro with AdWords Editor, Bing Editor, Google Analytics, and other paid search tools? Do you close your eyes and see keywords? (Cool—but you might want to get that checked out).  

Typeform is helping people make better decisions by making data collection a little more human—and we need a passionate Paid Search Specialist to spread the word.  

If successful, you’ll be welcomed into our fast-moving Marketing team. You’ll carry out top-drawer analysis, manage our paid search campaigns, and work closely with our Copy and Creative teams to create search ads and landing pages that drive our growth.

You’ll join a new Performance Marketing team that’s aiming to be the driving force behind Typeform’s growth.

Here’s Jake, our Head of Performance Marketing and all-round hustler:

“Our small team have proven that growth through this channel works. We need someone who’s passionate, experienced, and keen to optimize what we’re doing with some big ideas.”

The Role

This is how you’ll help us grow. You will:

  • Perform in-depth keyword research across our key geographies.
  • Work with our SEO Specialist to uncover opportunities and forecast areas of growth.
  • Perform competitive analysis using tools such as Ahrefs and SEMrush to understand how we can grow our paid search campaigns.  
  • Build, maintain, and scale our paid search campaigns across AdWords, Bing, and other search engines.
  • Team up with our Copy and Creative teams to create high-quality, high-converting search ads and landing pages that truly reflect our brand.
  • Nail CPA and monthly conversion goals aligned with the Performance Marketing team’s growth targets.
  • A/B test search ad copy to increase CTR.
  • Create and optimize retargeting audience lists (RLSAs).
  • Make monthly paid search reports for all the key people.


Here’s what we hope you’ll bring to the table:

  • You’ve managed paid search accounts with at least €20k-€30k of ad spend a month.
  • You’ve got experience using Bing Ads.
  • You know how to get the most out of Google Analytics, AdWords Editor, Bing Editor, and Keyword Planner.
  • You can show us examples of hands-on campaign management—3rd party bidding management tools are not your bag.
  • You’ve got impressive Excel skills that help you steer through large amounts of data to optimize results.
  • You’re up-to-date with the latest paid search tools and trends (and passionate enough about them to spend your lunch talking about them).
  • You love online marketing.
  • You have a strong understanding of the SaaS freemium business model.

We all love a good bonus round. These things aren’t essential, but they’ll help you hit the high score:  

  • You have experience in a SaaS business.
  • You’ve automated repetitive tasks using AdWords scripts.

Did all that resonate? Happy days. Click Apply now to get the ball rolling.

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Why work at Typeform?

Good question. Here’s a few reasons...
  • Great culture

    Humble. Creative. Friendly. Talented. These are the people we hire and this is how our working culture is shaped.

  • Over 30 nationalities

    Typeform is a melting pot of nationalities. Every day we learn something new about somewhere new.

  • Make yourself at home

    Quiet spaces. Social spaces. Outdoor spaces. Our office is designed for you—we’ll even buy you slippers to walk around in.

  • Flexible working hours

    Some of us are morning people, some of us are night owls. We focus on results, not what time you arrive.

  • Half-day Fridays

    Whether you head to the barception for a drink or do your own thing, you can put down tools early on Fridays.

  • ¿Me entiendes?

    Moving to a new country can be scary. With our free Spanish & English lessons, you’ll feel at home in no time.

  • 24 days of holiday

    Actually, it’s 23, but we throw in your birthday too :) There’s plenty to explore in and out of Barcelona—enjoy!

  • Private health insurance

    As well as happy, we want you to be healthy. That’s why you get the best medical care with our health insurance.

  • Top-notch equipment

    Whatever your preferred technology, we believe you should have the best to help you be as productive as possible.

  • Fuel for thought

    Enjoy a healthy balanced lunch, and grab fresh fruit, juices, and coffee whenever you want. Oh, and our reception’s a bar—with beer.

  • Discounted gym access

    Like to exercise your muscles as much as your brain? Access 100s of gyms around Barcelona for next to nothing.

  • Keep on learning

    With our resource library and a learning & development structure, you’ll have everything you need to help you grow.

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