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Acquisition Email Marketer

At Typeform, our mission is simple: bring the best data collection experience to people, by making it conversational.

We’re proud of Typeform’s user experience, and humbled by our passionate customer base.

You’ll join our team as Acquisition Email Marketer with the objective to get more users to value, quicker.

The Role

Here’s what you’ll do:

  • Optimize our freemium onboarding emails to increase our global conversion rate to PRO
  • Set up behavioral triggered emails & create promotional email campaigns to increase conversion to PRO
  • Develop initiatives for member-get-member email campaigns
  • Develop lead-nurturing email campaigns
  • Work with our copywriters and designers to turn your customer-acquisition email campaign initiatives into a reality
  • Work with our Customer Experience team to ensure we offer our users—free or paying—a unified and remarkable experience
  • Work with our data scientists to analyze email data to boost results
  • Ensure maximum email deliverability, and minimal opt-out rates
  • Sync our email campaigns with paid retargeting campaigns
  • A/B test email content & copy to increase open and click-through rates
  • Strictly adhere to Typeform’s brand guidelines
  • Work with localization agencies to localize our email campaigns to address new markets
  • Work closely with our Email Marketing Manager to build our email marketing calendar & strategy
  • Nail monthly email customer-acquisition goals
  • Create monthly email reports for all key stakeholders


Here’s what we’re after:

  • You have at least 3 years experience in a similar role
  • You have experience with (or deep knowledge of) SaaS or freemium business models.
  • You’re goal-oriented, and get excited by seeing numbers on charts go up
  • You’ve worked on email customer acquisition campaigns for a freemium business model (or closely similar)
  • You’ve created high-impact lead-nurturing email programs
  • You’ve managed email campaigns with >1M recipients
  • You’ve worked on email localization projects
  • You have basic HTML & CSS knowledge, for small email template modifications
  • You’re obsessive about tagging your links with the correct UTMs
  • You’ve worked with Autopilot, Intercom, or another programmatic ESP.
  • You have an excellent understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation
  • You have proficiency in email marketing and marketing automation technology
  • You’re data-driven and have an analytical mind (you eat spreadsheets for breakfast)

We all love a good bonus round. These things aren’t essential, but they’ll help you hit the high score:

  • You understand conversion copywriting and can do it with taste and flare
  • You’ve worked in a high-growth team focused on customer acquisition
  • You’ve worked using Scrum methodology
  • You have basic Google Analytics skills

Sound good? Hit Apply now and show us what you’ve got.

*Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we’re committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal opportunity workplace.

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Why work at Typeform?

Good question. Here’s a few reasons...
  • Great culture

    Humble. Creative. Friendly. Talented. These are the people we hire and this is how our working culture is shaped.

  • Over 30 nationalities

    Typeform is a melting pot of nationalities. Every day we learn something new about somewhere new.

  • Make yourself at home

    Quiet spaces. Social spaces. Outdoor spaces. Our office is designed for you—we’ll even buy you slippers to walk around in.

  • Flexible working hours

    Some of us are morning people, some of us are night owls. We focus on results, not what time you arrive.

  • ¿Me entiendes?

    Moving to a new country can be scary. With our free Spanish & English lessons, you’ll feel at home in no time.

  • Private health insurance

    As well as happy, we want you to be healthy. That’s why you get the best medical care with our health insurance.

  • Fuel for thought

    Enjoy a healthy balanced lunch, and grab fresh fruit, juices, and coffee whenever you want. Oh, and our reception’s a bar—with beer.

  • Discounted gym access

    Like to exercise your muscles as much as your brain? Access 100s of gyms around Barcelona for next to nothing.

  • Keep on learning

    With our resource library and a learning & development structure, you’ll have everything you need to help you grow.

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