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To run better marketing tests, try an engineering mindset
Cross-functional teams—and mindsets—eliminate bottlenecks and let you set up, run, and learn from your experiments more quickly.
The work people actually talk about
These aren’t just the campaigns people notice, they’re the ones people remember. We look at how they came together, the decisions that shaped them, and the thinking behind it all. Real stories, thoughtful strategy, and ideas you can take into your own work.
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Finishing strong: How to create post-event surveys with impact
Diana Kolesarova's 3-step system for post-event surveys: personalized logic, CRM integration, and brand consistency drove $3M in event ROI.
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Friction as a feature: How to get better leads.
Not all conversions are created equal. Director of Growth Marketing Meg Gowell shares how she focuses on lead gen quality, not quantity.
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How to run a pricing test (without breaking your business)
Master the art of price testing with proven strategies from a growth team who increased conversions 5x.
See how
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How to build a successful community marketing strategy
Typeform's community team attributes its community growth to good ol' fashioned listening.
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How to wrangle a cross-functional marketing campaign
The best campaigns happen when you lead with empathy, not just process.
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How a streamlined ‘Contact Us’ form landed us a 67% booking rate
Typeform’s Director of Growth Marketing shares her playbook for contact forms that improve sales routing—and get two-thirds of qualified clients to immediately book a demo.
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