How to build a Matrix question

Matrix questions let you ask respondents about multiple items within a single question.

How to build a Matrix question NEW 02

Matrix questions are similar to Likert and Rating questions. But (…wait for it) they really are multiple questions presented in a table!

How to build a Matrix question NEW 01

Build a Matrix question whenever you want to collect data from a set of questions that have identical answers. For instance, “How much do you like the following fruits?”:

To create a Matrix question on a typeform:

  1. Add a Question group with your matrix question text. How to build a Matrix question 02
  2. Add your first Opinion or Rating sub-question. How to build a Matrix question 03
  3. Drag and drop your first sub-question underneath your Question group. Just like this: How to build a Matrix question 04
  4. Add a sub-question for each item you’re asking about – you can do this by duplicating the first sub-question and editing the text (remember to use the same rating scale on all of them!). How to build a Matrix question 05

Matrix questions are a great way to gather information on respondent satisfaction levels, too! With a Question group, you ask your respondents one question at a time, so they don’t feel overwhelmed by the number of fields (when all questions are displayed at the same time).

For example, suppose your respondent just had dinner at Awesome Dining and you’d like to know how he or she enjoyed the experience. You could create the following Question group: “How would you rate Awesome Dining?” and ask a few Rating questions to collect responses:

We prefer Question groups instead of standard Matrix questions because Typeform’s philosophy is based on human conversation: ask one question at a time. This makes the process both more human and more engaging, which increases response rates!

Here are other benefits you’re offering your respondents:

  • easy-to-read questions
  • an entertaining experience, which helps to reduce poor survey-taking behavior
  • more varied answers for each item (respondents are less likely to select the same responses)
  • the elimination of randomly selected responses
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