A fun or challenging quiz can be a great way to boost interest in your business. We discovered how Marketizer used Typeform to create targeted quizzes to generate quality leads for its conversion rate optimization software.
Here, we take a peak inside one of Marketizer’s successful quiz campaign typeforms to show you how to make quizzes for lead generation. You can find more examples and templates in our Create a Quiz section.
How to make a quiz like Marketizer’s
1. It’s simply made from a series of Multiple choice questions. Each one has an image taken from social media, and you have to guess which marketing blog posted it:
2. Add Calculator to each question, so you can give respondents a score at the end of the quiz. Find out how to use it here. You only need to add one calculation to each question, meaning respondents get a point for correct answers, and nothing if they are wrong:
3. Make as many questions like this as your quiz requires. Remember you can use the Duplicate button in build to save time, if your questions are going to be similar.
4. End with a Thank You Screen. Click the +Add variables dropdown, and select Score. This will display respondent’s final scores on the Thank You Screen
Now your quiz is ready to be shared! Check out it out here:this example typeform
Check out our Create a quiz article for a detailed look at how you can use typeforms to create fun, responsive, and shareable quizzes!