How to make a Likert scale questionnaire
A Likert scale is a series of statements, which asks how much a person agrees or disagrees with them. You’ve probably been asked a question like this before: it’s become a very common way of assessing attitudes, performance and more.
They are a great way to collect feedback on anything from customer experience to political attitudes. Human resources departments often use them to survey employee satisfaction.
There are two ways of making a Likert scale questionnaire using typeforms. This article takes you through two templates, one using Opinion scale questions and the second using Multiple choice questions.
Likert scale example 1
The Opinion scale question allows people to respond to a question with a numeric answer, from 0 upwards. Likert scales usually offer a scale of 5 or 7 points, but can be bigger. Our scale slides up to 10.
1. Start by dragging over an Opinion scale. It will open automatically. Write in your first statement, and choose how big your scale will be (we explain how here). Likert scales usually start at one, not zero, so toggle the Start scale at 1 button. Set the question to Required, so it can’t be skipped.
2. Add as many Opinion scale questions like this as you need.
3. You could end with a simple Thank You screen, or you could offer different ones depending on how a respondent answers. This requires adding Calculator to each Opinion scale, to keep score of results. Adding Logic Jump to the last question will allow you to show different Thank You screens depending on the score.
Here’s how to set up different Thank You screens based on score:
4. Click on the Calculator on your first Opinion scale. My scale has five points, so I need five calculations, as shown in the image below:
5. Repeat this for every Opinion scale you have.
6. Now for the Logic Jump. A respondent with a high score will be mainly agreeing with my statements, whereas a low score means disagreement. I’m going to have three Thank you screens: one for high scores, one for middling scores, and the last for low scores.
The lowest possible score with my typeform is three (3 x 1), and the highest is fifteen (3 x 5). I’m going to say that anyone scoring five or less disagrees, from six to nine points is neutral, and ten or above is positive:
So, on my last Opinion scale, I add the following Logic Jump:
Here’s the Likert Scale typeform in action:
Likert Scale example 2
Using Multiple choice allows you to make a more customized scale, which you can’t do with an Opinion scale question.
1. Start a fresh typeform, and drag in a Multiple choice question.
This Likert scale will go from -3 to 3, so it’s a 7 point Likert scale. Force vertical alignment needs to be switched on, and I’ve made it required so respondents can’t skip questions.2. Repeat this for all of your questions.
3. As in the previous Likert questionnaire, I am adding Calculator and Logic Jump so respondents see different Thank You screens depending on their answers. I’ve created three Thank You screens:4. Each Multiple choice question needs a set of calculations like this:5. The last Multiple choice question requires Logic Jump as follows:
Now see it in action: