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How to make a Likert scale questionnaire

A Likert scale is a series of statements, which asks how much a person agrees or disagrees with them. You’ve probably been asked a question like this before: it’s become a very common way of assessing attitudes, performance and more.

They are a great way to collect feedback on anything from customer experience to political attitudes. Human resources departments often use them to survey employee satisfaction.

There are two ways of making a Likert scale questionnaire using typeforms. This article takes you through two templates, one using Opinion scale questions and the second using Multiple choice questions.

Likert scale example 1

The Opinion scale question allows people to respond to a question with a numeric answer, from 0 upwards. Likert scales usually offer a scale of 5 or 7 points, but can be bigger. Our scale slides up to 10.

1. Start by dragging over an Opinion scale. It will open automatically. Write in your first statement, and choose how big your scale will be (we explain how here). Likert scales usually start at one, not zero, so toggle the Start scale at 1 button. Set the question to Required, so it can’t be skipped.Likert Opinion scale

2. Add as many Opinion scale questions like this as you need.

3. You could end with a simple Thank You screen, or you could offer different ones depending on how a respondent answers. This requires adding Calculator to each Opinion scale, to keep score of results. Adding Logic Jump to the last question will allow you to show different Thank You screens depending on the score.

Here’s how to set up different Thank You screens based on score:

4. Click on the Calculator on your first Opinion scale. My scale has five points, so I need five calculations, as shown in the image below:Likert calculator on Opinion scale

5. Repeat this for every Opinion scale you have.

6. Now for the Logic Jump. A respondent with a high score will be mainly agreeing with my statements, whereas a low score means disagreement. I’m going to have three Thank you screens: one for high scores, one for middling scores, and the last for low scores.

The lowest possible score with my typeform is three (3 x 1), and the highest is fifteen (3 x 5). I’m going to say that anyone scoring five or less disagrees, from six to nine points is neutral, and ten or above is positive:

So, on my last Opinion scale, I add the following Logic Jump:Likert Logic Jumps

Here’s the Likert Scale typeform in action: 

Likert Scale example 2

Using Multiple choice allows you to make a more customized scale, which you can’t do with an Opinion scale question.

1. Start a fresh typeform, and drag in a Multiple choice question.

This Likert scale will go from -3 to 3, so it’s a 7 point Likert scale. Force vertical alignment needs to be switched on, and I’ve made it required so respondents can’t skip questions.Likert Multiple choice question2. Repeat this for all of your questions.

3. As in the previous Likert questionnaire, I am adding Calculator and Logic Jump so respondents see different Thank You screens depending on their answers. I’ve created three Thank You screens:Likert varied Thank You screens4. Each Multiple choice question needs a set of calculations like this:Likert Multiple choice calculations5. The last Multiple choice question requires Logic Jump as follows:Likert Multiple choice Logic Jump

Now see it in action:

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Want to get an accurate picture of how your customers are feeling? A Likert scale questionnaire could be the answer!

A Likert scale questionnaire contains a series of statements, inviting the user to respond to each based on how strongly they feel on a sliding scale. You’ve probably been asked these types of questions before. It’s become a very common way of assessing attitudes, performance, and more.

Likert scale questions are a great way to collect feedback on anything from customer experience to political attitudes. Human resources departments often use them to survey employee satisfaction. Here are some examples of Likert scale questions for surveys.

How to make Likert scale questionnaires with Typeform

We’ll now explain how to use Opinion Scale questions to create a Likert scale survey.

The Opinion Scale question allows people to respond to a question with a numeric answer. Likert scales generally range between three and seven points, but can be bigger. Our scale goes up to a maximum of ten. Using the Opinion Scale you can create a Likert scale survey like the one here, which uses a five-point scale:

  1. To make this Likert scale typeform, start by clicking or dragging the Opinion Scale option from the Blocks menu.Screenshot showing how to create an Opinion Scale question
  2. The Opinion Scale block settings will now open. Type your first statement in the editing panel.Screenshot showing how to edit an Opinion Scale question
  3. Now choose the size of your scale using the Steps slider in the settings panel. Likert scales always start at one, so flick on the Start scale at 1 switch. Turn on the Required switch, too, so the respondent can’t skip the question.Screenshot showing how to edit Opinion Scale settings
  4. Use the Labels option to indicate the meaning of the two extremes and the midpoint of the scale. If you don’t want labels simply uncheck the toggle.Screenshot showing how to add labels to an Opinion Scale question
  5. Add as many Opinion Scale questions as you need, by repeating the above process. Click the Save typeform button once you’re done.Screenshot showing what Likert Scale questions look like
  6. You can end with a simple Thank You screen, or use different ones depending on how a respondent answers. You’ll need to use the Calculator feature on each Opinion Scale question to keep score. Adding Logic Jumps to the last question will allow you to show different Thank You screens depending on the score. To start this process, click on the Edit calculations button on your first Opinion Scale question.Screenshot showing how to apply calculations to an Opinion Scale question
  7. After clicking the Add a calculation button in the window that pops up, it’s time to add in the calculations. Our scale has five points so we need five calculations. We need to add a score for each possible answer to match the number the respondent selects in the scale. This is shown in the image below. Repeat this process for every question.Screenshot showing the calculations needed for a Likert scale questionnaire
  8. Now, for the Logic Jump (go here if you need a reminder of how these work). A respondent with a high score will be mainly agreeing with our statements, whereas a low score means disagreement.

    Let’s create three Thank You screens: one for high scores, one for middling scores, and the last for low scores. Select Thank You Screen from the Blocks menu and enter the text you want to appear. Repeat this for all three Thank You screens, as shown here:Screenshot showing how to add Thank You screens

  9. The lowest possible score with our typeform is three (1 x 3), and the highest is 15 (5 x 3). Let’s set the logic so that anyone scoring five or less disagrees. From six to nine is neutral, and ten or above is positive. So on our final Opinion Scale question, we should add the Logic Jump shown below. To reach this menu, highlight the final question, click the Logic Jump icon in the Block settings, then click the Add a Logic Jump button.Screenshot showing how to add Logic Jumps to Likert scale questionnaire