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Hidden Fields: Track the source of your respondents

There are many ways to share a typeform; email, embedding, social media and more. How can you find out which medium is working best for you? You can track the source of your respondents in the Analyze panel using Hidden Fields, and it’s really easy to set up.

There are two main parts to setting up Hidden Fields to track sources. You give it a name, like source, and this is what you’ll be able to see in your results once you’re getting submissions. Then you’ll get a URL which you have to edit, to create a different version for each of your sources. You can then share different URLs via different channels, and track them in your results.

In this example, I’m going to share my typeform via email and Twitter, and set up Hidden Fields so I can track how many people are coming from each source.

1: Click on any typeform in your Workspace to open it for editing. Then in the Build panel, switch on Hidden Fields, with the toggle at the bottom:

Hidden Fields Source 12: This will automatically open a new window, where you can configure Hidden Fields. We want to track source, so type that word into the field at the top of the window and hit Save.

Hidden Fields Source 2Now you have your typeform URL prepared with Hidden Fields, you’re almost ready to track your sources.

3: Click on the Share panel, where you can get your typeform URL. It will now include the Hidden Field you just added:

Hidden Fields Source 34: Select and copy this URL, and then you’re nearly ready to share it. My typeform URL looks like this:


I want to share it via email and Twitter. All I need to do is manually edit the Hidden Fields in the URL, to make two versions. Change the ‘xxxxx’ to the name of whatever you want to track:

  1. https://successteam.typeform.com/to/kpK91a?source=email
  2. https://successteam.typeform.com/to/kpK91a?source=twitter

Now, use the first link when sharing the typeform via email, and the second when sharing it via Twitter.

5. Once you’ve collected some results, go to your Analyze panel, and you’ll now see a new column, “source”, which will show you how many respondents answered by email or Twitter:

Hidden Fields Source

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This v2 feature is in the oven...

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