The end of cookies isn’t a threat: it’s an opportunity. Discover all the data streams at your disposal, right down to zero—getting you closer to your customers and even better insights.
Zero-party data is the purest you can mine. Through interactive content like quizzes and polls, your audience can tell you their thoughts, wishes and beliefs directly.
First-party data can give you valuable insights into your customers, like web activity and purchase history and helps build revenue for your brand. And because the data comes from your own channels, you own it.
Second-party data comes from partners like Google or Facebook. This can give you helpful insights while someone else does the work, but make sure you vet each partner first.
Third-party data provides a poor experience for customers and weakens brand loyalty. So try to wean yourself off this data stream.
Get real with your audience
Find out what customers really think with our free feedback template.
Explore the template