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TYPEFORM FOR LEAD GENERATION

Get more leads with these 5 quick wins

Want to collect better data? We analyzed 10,000 forms to explore what the most successful have in common. Keep scrolling to find out more.

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1. Start with numbers

Numbers have an immediate impact and including them on your form’s welcome screen can increase completions by 17%. Consider using phrases like:

  • “Receive a voucher in 3-5 days”

  • “Only 20 spots available”

  • “Takes 45 seconds”

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2. Request emails early

People know you want their email—and cutting to the chase by asking for it upfront results in a massive 42% increase in completion.

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3. Offer incentives

Whether it’s a free trial, gift, discount, or the chance to win a prize, lead magnets work. Feature them in your form for up to 11% more completions.

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4. Highlight exclusivity

Forms that use language suggesting special access or limited availability see a 25% lift in conversions. Use phrases like "Be the first," or "Subscribers only" to see results.

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5. Keep it short

It’s a fact—people prefer to answer fewer questions, so keep your forms short and sweet. (We found that including more than just two questions decreased completions by 19%.)

Get started with better forms

Typeform makes it easy to create stylish, personalized lead gen forms that convert.

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Personalized flows

Typeform asks one question at a time and recalls information from answers, such as a respondent’s name—just like a real conversation.

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Your brand at its best

Pick a template and customize to your brand style. Choose from thousands of fonts, logos, and colors, all in a simple, no-code builder.

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120+ powerful integrations

Automation will send data from Typeform straight to your favorite apps and follow-up emails to customers based on their answers.

Choose the plan that works for you

or get a taste for free

MonthlyYearly(save 16%)

Basic

Create interactive forms that connect to your workflow

25 USD

/mo

Billed yearly

  • 100 responses/mo included

  • 1 user

  • Unlimited typeforms

  • Unlimited questions

Plus

Make your forms more beautiful and on-brand

50 USD

/mo

Billed yearly

  • 1,000 responses/mo included

  • 3 users

  • Everything in Basic

  • Remove Typeform branding

  • Custom subdomain

Business

Analyze performance and do more with your data

83 USD

/mo

Billed yearly

  • 10,000 responses/mo included

  • 5 users

  • Everything in Plus

  • Drop-off rates

  • Conversion tracking

  • Priority support & live chat

Try Typeform for free

Create unlimited forms, access 3,000+ templates, and start collecting leads.