Lydia Kentowski
Lydia is a content marketer with experience across both the B2B and B2C landscapes. Besides marketing and content, she's really into her dog Louie.
How to scale market research for your startup
Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.
Lydia Kentowski | 04.2024
Revolutionizing customer segmentation: The power of zero-party data
The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.
Lydia Kentowski | 03.2024
Overcoming challenges in implementing zero-party data strategies
No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.
Lydia Kentowski | 03.2024
6 ways to level up your marketing personalization
Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.
Lydia Kentowski | 02.2024
43 customer satisfaction survey questions + 7 do's and don'ts
Use these customer satisfaction survey questions to inspire your next typeform.
Lydia Kentowski | 02.2024
Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples
There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.
Lydia Kentowski | 02.2024
Getting more out of zero-party data: Strategies for customer engagement
For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.
Lydia Kentowski | 01.2024
Survey design: Best practices and 15 expert tips
Beautiful surveys perform better. Read our 15 top tips to make more effective surveys and create a bigger impact with your business.
Lydia Kentowski | 01.2024
51 brand awareness survey questions + best practices
Supercharge your brand awareness surveys with these best practices and question ideas.
Lydia Kentowski | 01.2024
Optimizing survey distribution: the ultimate guide
If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution
Lydia Kentowski | 12.2023
Qualitative vs. quantitative research: A simple guide
Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories.
Lydia Kentowski | 11.2023
Maximizing conversions: 7 expert tips for crafting product recommendation quizzes
Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.
Lydia Kentowski | 11.2023
Unlocking insights: The best questions to ask your customers
Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.
Lydia Kentowski | 09.2023
5 networking skills to try at your next event
Networking events can be a huge opportunity, or a massive source of anxiety. Follow these 5 networking tips to make the most of each interaction.
Lydia Kentowski | 09.2023
How to build a no-code lead generation engine in 30 minutes
Discover the art of no-code lead generation with Typeform. Unveil the step-by-step process, master question creation, and explore optimal field types. Your guide to simplified, efficient lead generation starts here.
Lydia Kentowski | 08.2023
7 Apps to make marketers better creatives
In this article, we'll explore 7 game-changing apps that bridge the gap between marketing expertise and creative needs, helping you become a more efficient and inspired marketer.
Lydia Kentowski | 07.2023
I'm a marketer, here's why I'm not afraid of AI
Why AI isn't coming for your job, how to leverage AI to be a better marketer, and why—from one marketer to another-I'm not worried about job prospects.
Lydia Kentowski | 06.2023
Qualitative vs Quantitative data: What's the difference and how do I collect it with forms?
Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.
Lydia Kentowski | 06.2023
Forms, surveys, quizzes, and polls: selecting the right tool for the job
Forms, surveys, quizzes, and polls are all powerful tools, but when and how you use them make all the difference. In this quick guide, we'll define them, outline key differences, and lay out when (and when not) to use them.
Lydia Kentowski | 04.2023