The data on

influencer

marketing

has spoken

The data on

influencer marketing

has spoken

We asked 1,300+ influencers, marketers, and consumers to Get Real about influencer marketing. See what the data says—literally, with our first ever data report with video.

Chapter one

“Fake makes me scroll away.”

Consumers no longer trust perfection.

Chapter two

“Let the influencer cook.”

Influencers build trust when they're less scripted.

Chapter three

“They’re after reach—not resonance.”

The right influencer might not always have the most followers.

Chapter four

“AI content is an automatic no.”

Consumers are growing wary of the influencer machine.

Chapter five

The source data

The making of the Get Real survey, and bonus findings.

Fake makes me scroll away

Let the influencer cook

They’re after reach—not resonance

AI content is an automatic no

The source data

Chapter one

"Fake makes me scroll away."

Consumers no longer trust perfection.

Full Name

Position

You can feel when someone’s being real. Whether they’re polished or raw, if they’re genuinely themselves, I’m in.

Full Name

Position

I unfollow when it looks like an ad and they aren’t genuine about the thing they are pushing

Full Name

Position

Follow: They’re authentic and relatable—not overly scripted or salesy
Scroll: Too many sponsored posts or everything feels like an ad

Full Name

Position

Authenticity is key. If someone feels genuine, that’s what normally gets me to watch. If it’s gimmicky or feels dramatic I scroll away pretty quick.

Full Name

Position

Follow: They don't feel fake, real, not staged

Full Name

Position

The realness makes me hit. The fake makes me scroll away

Full Name

Position

The "let's be real" attitude makes me hit follow.

Full Name

Position

I love when someone feels real, not overly curated.

Full Name

Position

I'm drawn to influencers who aren't afraid to be themselves as opposed to those who act superficial

Full Name

Position

You can feel when someone’s being real. Whether they’re polished or raw, if they’re genuinely themselves, I’m in.

Full Name

Position

I unfollow when it looks like an ad and they aren’t genuine about the thing they are pushing

Full Name

Position

Follow: They’re authentic and relatable—not overly scripted or salesy
Scroll: Too many sponsored posts or everything feels like an ad

Full Name

Position

Authenticity is key. If someone feels genuine, that’s what normally gets me to watch. If it’s gimmicky or feels dramatic I scroll away pretty quick.

Full Name

Position

Follow: They don't feel fake, real, not staged

Full Name

Position

The realness makes me hit. The fake makes me scroll away

Full Name

Position

The "let's be real" attitude makes me hit follow.

Full Name

Position

I love when someone feels real, not overly curated.

Full Name

Position

I'm drawn to influencers who aren't afraid to be themselves as opposed to those who act superficial

Full Name

Position

If the storytelling doesn’t feel authentic or the voice doesn’t match the vibe they’re putting out visually, it’s hard to stay engaged.

Full Name

Position

I'm not a fan of super curated content.

Full Name

Position

I follow if they seem like a real person, not a walking ad. Someone who shares not just highlights, but thoughts, struggles, and growth.

Full Name

Position

I follow influencers that are just normal people, and that remind me of myself—or just have something that I can resonate with.

Full Name

Position

I'm not a fan of super curated content.

Full Name

Position

Follow: They’re authentic and relatable—not overly scripted or salesy
Scroll: Too many sponsored posts or everything feels like an ad

Full Name

Position

Authenticity is key. If someone feels genuine, that’s what normally gets me to watch. If it’s gimmicky or feels dramatic I scroll away pretty quick.

Full Name

Position

Follow: They don't feel fake, real, not staged

Full Name

Position

If the storytelling doesn’t feel authentic or the voice doesn’t match the vibe they’re putting out visually, it’s hard to stay engaged.

Full Name

Position

I'm not a fan of super curated content.

Full Name

Position

I follow if they seem like a real person, not a walking ad. Someone who shares not just highlights, but thoughts, struggles, and growth.

Full Name

Position

I follow influencers that are just normal people, and that remind me of myself—or just have something that I can resonate with.

Full Name

Position

I'm not a fan of super curated content.

Full Name

Position

Follow: They’re authentic and relatable—not overly scripted or salesy
Scroll: Too many sponsored posts or everything feels like an ad

Full Name

Position

Authenticity is key. If someone feels genuine, that’s what normally gets me to watch. If it’s gimmicky or feels dramatic I scroll away pretty quick.

Full Name

Position

Follow: They don't feel fake, real, not staged

There was a time when “looking the part” meant being polished. Branded backdrops. Immaculate editing. Captions that hit every talking point. But now, that same shine raises red flags.

‍

When we asked why people hit “Follow,” it wasn’t about credentials or camera quality—it was about being “real,” “authentic,” “genuine,” and “honest.”

‍

And what makes them scroll? Content that feels overproduced, overly scripted, and packed with too many sponsored posts.

I scroll away instantly when the content feels disconnected from reality.

29%

of consumers prefer messy, real storytelling or behind-the-scenes content.

Influence isn’t about polish. It’s about presence—raw, honest, and not trying to close a deal. For brands, that means the old playbook needs a rewrite.

‍

The responses make it clear: if your content feels too perfect, it’s working against you.

Which of the following is the biggest “ick” when watching influencer content?

There were 550 responses, and respondents could select multiple answers.

215

Overuse of AI-generated content

237

Too many sponsored posts

294

Lack of transparency

380

Inauthentic engagement

4 in 10

Nearly 4 in 10 consumers say relatability is the number one reason they trust an influencer—more than expertise, fame, or follower count.

So what’s going on?

Polish is out. Presence is in.

Forget TV-level polish and hard sells. The future of influencer marketing is casual, honest, and deeply human. These aren’t actors reading lines—they’re people you know. Friends. Colleagues. Folks you’d run into on the street.

The content that hits doesn’t try to sell like a commercial. It connects like a conversation.

Authentic beats scripted every time.

What this means for…

Marketers

Don’t mistake high production for high impact. The influencer your audience trusts may not look “on-brand.” That’s the point.

Influencers

You don’t need to look sloppy to be real. But if you’re too polished, expect people to scroll.

Consumers

That “something’s off” feeling? You’re not imagining it. Trust is a gut check now.

Chapter two

"Let the influencer cook."

Influencers build trust when they're less scripted.

You reached out to me for a reason—my style, my audience, my voice. So let me talk to them the way I usually do.

This isn’t about being difficult—it’s about being believable. It might look like pushback, but it’s really a plea for trust.

‍

Because here’s the truth: The tighter the brief, the weaker the belief.
‍

Most influencer-brand collabs die in drafts—not because the product’s bad, but because every ounce of honesty gets edited out.

‍

Box influencers in with rigid guidelines, and the content falls flat, the audience tunes out, and the brand wonders why it didn’t convert.

A script isn’t a partnership. It’s a paid ad.

When brands hand influencers a script, they’re not getting influence—they’re paying for a performance. Word-for-word scripts might feel safe for brands, but they’re prone to backfiring.

The result: wasted budget, lost trust, and a damaged reputation.

Stop scripting. Start collaborating.

1 in 4

1 in 4 influencers say the most frustrating part of working with brands is being forced to sound inauthentic, misaligned with their audience, or trapped in someone else’s voice.

The most common reason influencers reject brand deals:

13%

Bad contract 
terms

18%

Too many
restrictions

34%

Doesn’t align with personal brand

35%

Low pay
 

A lose-lose situation. When you don't let the influencer “cook”, people still buy but feel misled when it doesn't deliver.

56% of influencers admit to promoting products they don’t actually like.

71% of consumers regret purchases made through an influencer’s recommendation.

Meanwhile...

You said “collab.” Now act like it.

When influencers are stuck trying to please brands, audiences tune out. Trust erodes. And over time, the whole system starts to crack. This isn’t just friction. It’s the engine pulling itself apart.

Full Name

Position

Honestly? It’s when brands come in with a super strict script and don’t give you any room to be yourself.

Full Name

Position

Let the influencer cook and do their job and quit needing so much control over campaigns.

Full Name

Position

Please, for the love of God, stop telling me to say your product or brand name in the first three seconds of the video. Like… have you ever watched a video before.

Full Name

Position

This isn’t a case of influencers being overly precious. It’s them protecting the reason they’re effective in the first place: their voice.

Full Name

Position

I scroll away when the content feels too scripted, overly promotional, or lacks personality. If it’s all ads with no real connection or value, I lose interest quickly.

Full Name

Position

I scroll when it feels like clickbait or like they’ve never even used the product.

Full Name

Position

Honestly? It’s when brands come in with a super strict script and don’t give you any room to be yourself.

Full Name

Position

Let the influencer cook and do their job and quit needing so much control over campaigns.

Full Name

Position

Please, for the love of God, stop telling me to say your product or brand name in the first three seconds of the video. Like… have you ever watched a video before.

Full Name

Position

This isn’t a case of influencers being overly precious. It’s them protecting the reason they’re effective in the first place: their voice.

Full Name

Position

I scroll away when the content feels too scripted, overly promotional, or lacks personality. If it’s all ads with no real connection or value, I lose interest quickly.

Full Name

Position

I scroll when it feels like clickbait or like they’ve never even used the product.

Full Name

Position

Honestly? It’s when brands come in with a super strict script and don’t give you any room to be yourself.

Full Name

Position

Let the influencer cook and do their job and quit needing so much control over campaigns.

Full Name

Position

Please, for the love of God, stop telling me to say your product or brand name in the first three seconds of the video. Like… have you ever watched a video before.

Full Name

Position

This isn’t a case of influencers being overly precious. It’s them protecting the reason they’re effective in the first place: their voice.

Full Name

Position

I scroll away when the content feels too scripted, overly promotional, or lacks personality. If it’s all ads with no real connection or value, I lose interest quickly.

Full Name

Position

I scroll when it feels like clickbait or like they’ve never even used the product.

What this means for…

Marketers

You’re not hiring a channel. You’re hiring someone your audience believes. Remember: trust can’t be scripted.

Influencers

If it doesn’t sound like you, it won’t work like you. Trust dies the second your voice disappears.

Consumers

You know when something’s been edited to death. And you're right to scroll.

Chapter three

"They’re after reach—not resonance."

The right influencer might not always have the most followers.

Marketers are doubling down on employee advocacy, founder-led content, and influencers with niche followings. But a strong resume isn’t enough anymore. Consumers don’t trust people just because they’re “experts.” They trust people who sound like people.

‍

When every brand is trying to sound smart and polished, the ones that cut through don’t sound perfect—they sound familiar. That’s what sticks. The question isn’t “Who has authority?” It’s “Who do I believe?”

1 in 3

Only 1 in 3 consumers believe influencers genuinely use the products they promote.

A million followers ≠ a million sales.

It’s not about broadcasting to the biggest crowd. Trust isn’t built through follower counts, but through connection, voice, and messaging. The influencers who matter are the ones your audience already trusts.

Vanity metrics won’t build your brand.

Nearly half of consumers say whether they trust a brand’s message comes down to one thing: the influencer.

32%

Engagement rate

25%

Impressions/reach

Other

31%

CTR

11%

CTR

33%

Brand alignment

22%

Content quality

Past campaign performance

27%

Engagement rate

12%

Audience size

Marketers are catching on: real influence isn’t about reach, it’s about relevance. Chasing clout over credibility is breaking trust.

Full Name

Position

Memes make me follow... fake emotions make me scroll.

Full Name

Position

The influencers I follow are fairly niche... They’re practitioners who just happen to use social media.

Full Name

Position

I follow people who sound like someone I’d actually talk to. If they feel like a brand rep? I’m out.

Full Name

Position

I follow practitioners—people who just happen to use social media. I scroll when it sounds too expert-y without value.

Full Name

Position

The influencers I trust are usually niche. They're real, not polished. You can tell they know what they’re talking about because they’ve lived it.

Full Name

Position

Memes make me follow... fake emotions make me scroll.

Full Name

Position

The influencers I follow are fairly niche... They’re practitioners who just happen to use social media.

Full Name

Position

I follow people who sound like someone I’d actually talk to. If they feel like a brand rep? I’m out.

Full Name

Position

I follow practitioners—people who just happen to use social media. I scroll when it sounds too expert-y without value.

Full Name

Position

The influencers I trust are usually niche. They're real, not polished. You can tell they know what they’re talking about because they’ve lived it.

Full Name

Position

Memes make me follow... fake emotions make me scroll.

Full Name

Position

The influencers I follow are fairly niche... They’re practitioners who just happen to use social media.

Full Name

Position

I follow people who sound like someone I’d actually talk to. If they feel like a brand rep? I’m out.

Full Name

Position

I follow practitioners—people who just happen to use social media. I scroll when it sounds too expert-y without value.

Full Name

Position

The influencers I trust are usually niche. They're real, not polished. You can tell they know what they’re talking about because they’ve lived it.

Full Name

Position

The influencers I trust are usually niche. They're real, not polished. You can tell they know what they’re talking about because they’ve lived it.

Full Name

Position

Just because I post doesn’t mean it reaches everyone. Brands need to understand that algorithms rule, not credentials.

Full Name

Position

When brands choose me for my content, then try to rewrite it, it’s obvious they’re after reach—not resonance.

Full Name

Position

The influencers I trust the most aren’t the ones who ‘look the part.’ They’re the ones who sound human.

Full Name

Position

The influencers I trust are usually niche. They're real, not polished. You can tell they know what they’re talking about because they’ve lived it.

Full Name

Position

Just because I post doesn’t mean it reaches everyone. Brands need to understand that algorithms rule, not credentials.

Full Name

Position

When brands choose me for my content, then try to rewrite it, it’s obvious they’re after reach—not resonance.

Full Name

Position

The influencers I trust the most aren’t the ones who ‘look the part.’ They’re the ones who sound human.

Full Name

Position

The influencers I trust are usually niche. They're real, not polished. You can tell they know what they’re talking about because they’ve lived it.

Full Name

Position

Just because I post doesn’t mean it reaches everyone. Brands need to understand that algorithms rule, not credentials.

Full Name

Position

When brands choose me for my content, then try to rewrite it, it’s obvious they’re after reach—not resonance.

Full Name

Position

The influencers I trust the most aren’t the ones who ‘look the part.’ They’re the ones who sound human.

What this means for…

Marketers

You need someone who sounds like your customer. Trust doesn’t come from titles.

Influencers

Don’t perform thought leadership. Your credentials matter—but they’re not what make people believe you.

Consumers

Of course you follow influencers who stumble, laugh, and swear—not the ones delivering brand-safe talking points.

Chapter four

"AI content is an automatic no."

Consumers are growing wary of the influencer machine.

In a feed full of polished sponcon, AI-written captions, and content made to please the algorithm, audiences are more skeptical than ever. And that skepticism is making one thing clear:

‍

The future belongs to influencers and brands that feel real.
‍

That’s hard to do when influencers are stretched, brands are chasing scale, and audiences are over it. The trust gap’s growing on all sides.

So what happens next?

The next era of influencer marketing won’t be won by volume or spend. It’ll belong to those who show up consistently, mean what they say, and earn belief over time.

That means:

Showing your face (and your flaws)
Protecting your voice
Saying no to shortcuts and grifts that erode trust

Because once trust is broken, getting it back takes more than good content.

35%

of consumers distrust AI-generated influencer content.

81%

of influencers are using AI to assist with content creation.

Full Name

Position

I also think that the speed at which AI is evolving means we'll have more trouble with misinformation and who to trust, as well as how social media platforms "push out" this kind of content. I hope we start to turn to influencers who have some sort of expertise (not what I call "idiots who get lucky with a viral video and have lots of followers but no real skill or expertise).

Full Name

Position

We will likely return to basics once people start rejecting AI-generated content more and influencer marketing starts taking up even more of the social media real estate

Full Name

Position

We’re about to see a lot of AI generated content. Harder to find real ones.

Full Name

Position

We’re going to see AI taking over and hacking the algorithm so that influencers are a lot more niche than they are now. Deepfake on steroids so to speak. Eventually it is also going to get really saturated.

Full Name

Position

Full Name

Position

We will likely return to basics once people start rejecting AI-generated content more and influencer marketing starts taking up even more of the social media real estate

Full Name

Position

We’re about to see a lot of AI generated content. Harder to find real ones.

Full Name

Position

Full Name

Position

Full Name

Position

We will likely return to basics once people start rejecting AI-generated content more and influencer marketing starts taking up even more of the social media real estate

Full Name

Position

We’re about to see a lot of AI generated content. Harder to find real ones.

Full Name

Position

Full Name

Position

Authenticity is becoming more important because of AI and a lack of trust.

Full Name

Position

AI generated influencers seem like the future but on the other hand there are a lot of people, like a movement that completely disagree with it.

Full Name

Position

Future is more and more inauthentic content or AI content -- aka all not being real.

Full Name

Position

I definitely can see AI being used more for influencer marketing, it’s a little scary just because they are essentially bots with no human emotions. I would less likely trust it. AI used as a tool to help make things easier in some way would definitely be a plus though for the influencer industry.

Full Name

Position

Authenticity is becoming more important because of AI and a lack of trust.

Full Name

Position

AI generated influencers seem like the future but on the other hand there are a lot of people, like a movement that completely disagree with it.

Full Name

Position

Future is more and more inauthentic content or AI content -- aka all not being real.

Full Name

Position

Full Name

Position

Authenticity is becoming more important because of AI and a lack of trust.

Full Name

Position

AI generated influencers seem like the future but on the other hand there are a lot of people, like a movement that completely disagree with it.

Full Name

Position

Future is more and more inauthentic content or AI content -- aka all not being real.

Full Name

Position

What this means for…

Marketers

You can’t automate authenticity. And no, more content isn’t the answer.

Influencers

Use AI to save time, not replace your voice. If AI can say it for you, why should anyone listen?

Consumers

You’re already voting—with every follow, like, and purchase. Back what you believe.

Chapter five

The source data

The making of the Get Real survey, and bonus findings.

This final chapter is your behind-the-scenes pass: we get real about who we surveyed, how we conducted the research, and share a few standout stats that didn’t slot neatly into our chapters (but still reveal a lot about where influencer marketing is headed).

How we got the data…

We collected 1,300 responses via a Typeform survey.
Participants included a mix of influencers, marketers, and everyday consumers.
The survey combined multiple-choice, ranking, and open-ended questions—including video responses, giving us richer, real-er answers.

Who we surveyed…

22%

Influencers

52%

Consumers

26%

Marketers

Top industries represented:

Finance and business

Fashion and beauty

Travel and lifestyle

Entertainment and gaming

Software

Size of influencer audience

42.4%

1 – 10k followers

37.4%

10k – 50k Followers

6.6%

50k – 300k Followers

13.6%

300k+ Followers

Survey respondent profile: 1,300 responses analyzed

Gender

Female

650

Male

460

Non-binary/third gender

Prefer not to say

No response

152

Age

25-34

496

35-44

302

18-24

155

45-54

101

55+

Under 18

No response

152

Location

North America (Canada, United States, Mexico)

519

Northern Europe (UK, Ireland, Scandinavia, etc.)

South Asia (India, Pakistan, Bangladesh, etc.)

Other

Southern Europe (Spain, Italy, Portugal, etc.)

Western Europe (France, Germany, Netherlands, etc.)

Southeast Asia (Thailand, Philippines, Vietnam, etc.)

West Africa (Nigeria, Ghana, Senegal, etc.)

Central America & Caribbean

Southern South America (Argentina, Chile, Uruguay, etc.)

Northern South America (Colombia, Venezuela, Ecuador, etc.)

Brazil

Eastern Europe (Poland, Ukraine, Hungary, etc.)

East Africa (Kenya, Tanzania, Ethiopia, etc.)

Australia & New Zealand

Southern Africa (South Africa, Namibia, Zimbabwe, etc.)

East Asia (China, Japan, South Korea, etc.)

Gulf Region (UAE, Saudi Arabia, Qatar, etc.)

Central Africa (Congo, Cameroon, etc.)

Levant (Lebanon, Jordan, Israel, etc.)

Pacific Islands

North Africa (Egypt, Morocco, Tunisia, etc.)

Central Asia (Kazakhstan, Uzbekistan, etc.)

No response

152

Employment

Employed full-time

553

Self-employed

243

Student

117

Employed part-time

Unemployed (seeking work)

Other

Prefer not to say

Retired

Unemployed (not seeking work)

No response

152

Income

$50,000 - $99,999 USD

229

Less than $10,000 USD

223

$100,000 - $199,999 USD

165

$25,000 - $49,999 USD

161

Other

143

$10,000 - $24,999 USD

130

$200,000+ USD

No response

152

Influencer earnings broken out by Audience Size, Content Focus, Age, and Income

Earnings by Sponsored Post		$0-$100	$1,000-$5,000	$10,000+	$100-$500	$5,000-$10,000	$500-$1,000
Audience Size	1 - 10k followers	77	1	1	34	0	8
	10k - 50k followers	13	16	0	44	2	32
	300k+ followers	2	4	7	1	4	1
	50k - 300k followers	4	15	2	11	4	3
Content Focus	Entertainment & Gaming	11	1	1	11	0	3
	Fashion & Beauty	14	3	1	16	1	2
	Finance & Business	10	12	2	11	2	5
	Food & Cooking	4	1	0	7	0	3
	Health & Fitness	7	23	0	10	2	5
	Other	23	12	1	10	2	5
	Parenting & Family	8	1	0	5	2	3
	Software	7	3	0	9	0	7
	Tech & Gadgets	7	0	0	5	2	3
	Travel & Lifestyle	8	1	3	9	0	7
Age	18-24	22	2	0	19	0	3
	25-34	41	23	0	57	4	1
	35-44	15	11	2	13	6	3
	45-54	9	0	0	0	00	1
	55	4	0	0	2	0	0
	Under 18	9	0	1	1	0	2
Gender	Female	52	20	4	46	5	30
	Male	44	16	2	39	3	11
	Non-binary/third gender	2	0	1	4	2	0
	Prefer not to say	0	0	1	1	0	0

Show full table

What type of content do people follow influencers for?

Demographic		Educational	Entertaining (humor, memes, etc.)	Exclusive behind-the-scenes content	Inspirational/motivational	Personal storytelling
Age	18-24	10	26	11	15	16
	25-34	44	46	8	25	41
	35-44	39	55	11	27	25
	45-54	14	16	0	13	8
	55	6	6	3	5	8
	Under 18	3	8	2	2	2
Gender	Female	56	93	18	47	72
	Male	55	61	17	35	26
	Non-binary/third gender	1	2	0	3	2
	Prefer not to say	4	7	4	7	7
Employment	Employed full-time	61	86	11	38	46
	Employed part-time	6	7	4	7	7
	Other	3	3	1	3	2
	Prefer not to say	2	6	2	3	3
	Retired	2	1	2	2	3
	Self-employed	21	23	6	16	17
	Student	8	17	6	12	17
	Unemployed (not seeking work)	3	1	0	1	1
	Unemployed (seeking work)	10	13	3	5	9
Income	$10,000 - $24,999 USD	10	15	4	8	12
	$100,000 - $199,999 USD	13	29	7	10	11
	$200,000+ USD	6	8	4	6	6
	$25,000 - $49,999 USD	14	21	2	13	17
	$50,000 - $99,999 USD	31	28	4	13	16
	Less than $10,000 USD	27	32	7	19	19
	Other	15	24	7	18	19

Show full table

The most popular category across every demographic was entertainment.

Personal storytelling hits harder with women: 25% named it their preferred content type, nearly twice the rate of men at 13%.

Preferred Content Type	<$25k	$50k–$99k	$100k–$199k
Entertainment	44.4%	36.8%	43.9%
Educational	22.2%	45.6%	39.4%
Personal Storytelling	33.3%	17.6%	16.7%

Interest by income

<$25k

Respondents earning under $25k crave connection, they favor entertainment and personal storytelling.

$50k–$99k

Those earning $50k–$99k are hungry to learn, and educational content tops their list.

$100k–$199k

Those in the $100k–$199k bracket split their attention between entertainment and education, with personal storytelling falling flat.

Marketers weigh in: when influencer marketing makes the biggest impact.

Early-stage (0-2 years): To establish brand awareness and credibility

45%

Pre-launch: To build hype before launching a product/service

24%

Growth stage (2-5 years): To scale marketing efforts and expand reach

23%

Legacy brand (10+ years): To modernize marketing efforts and stay competitive

Established business (5-10 years): To maintain brand relevance and deepen customer loyalty

From scroll to sale: how different groups shop influencer picks.

Demographic	Group	No	Yes, multiple times	Yes, once or twice
Age	18-24	23	29	27
	25-34	41	67	59
	35-44	31	49	78
	45-54	16	16	21
	55	6	9	14
	Under 18	10	2	6
Gender	Female	58	126	106
	Male	63	43	92
	Non-binary/third gender	2	1	6
	Prefer not to say	4	2	1
Employment	Employed full-time	48	88	108
	Employed part-time	9	9	9
	Other	2	7	5
	Prefer not to say	4	4	9
	Retired	3	4	4
	Self-employed	21	33	31
	Student	24	15	17
	Unemployed (not seeking work)	1	2	3
	Unemployed (seeking work)	15	10	15
Income	$10,000 - $24,999 USD	16	20	15
	$100,000 - $199,999 USD	10	30	30
	$200,000+ USD	3	11	16
	$25,000 - $49,999 USD	17	29	22
	$50,000 - $99,999 USD	19	31	42
	Less than $10,000 USD	30	34	41
	Other	32	17	39