Opinions and Expertise

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

Align sales and marketing with lead scoring and automation to focus on high-value leads. You'll streamline workflows, boost ROI, and close more deals faster. Read on to learn how!

Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.

Want to connect with your audience on a human level? Start with these tips and apply them to your broader marketing efforts, too!

Customer sentiment is the metric companies use to measure how their customers feel about their brand, product, and services.

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

Ad campaigns aim to promote a particular product, service, or brand message. Check out the best ad campaigns that made headlines here.

The color black evokes mystery, power, fear, and even sadness. Here’s a closer look at the meaning of black, what it symbolizes, and some surprising facts.

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

Survey data analysis involves reviewing raw materials and transforming them into key insights. Learn how to analyze survey data and best practices here.

Relationship marketing involves building connections with people over time to convert them into loyal customers. Here's how to do it.

Likert scales measure attitudes on a 5- or 7-point spectrum. Get design rules, mistakes to avoid, interpretation tips, and free survey templates here.

The 12 types of questions every survey designer needs: from Likert scales and ranking questions to conditional branching, with examples and when to use each.

Instagram is about looking good. And with the right Instagram photo editing app, you can instantly up your Insta-game. Learn more about the apps to keep on your home screem

We all face a daily problem—or hourly, depending on how deep your GIF obsession goes: where to find the best GIFs. Don't worry, we've got you.

Every survey question is a psychological experiment. The words you choose, the order you place them in, the options you provide—each decision shapes how respondents think, feel, and answer. Most survey designers focus on what they want to learn. The best ones also think about how the human mind processes the question.

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.

Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.

Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.

How do you take your content from good to great? Research. In this guide, we spoke with PeerSignal’s Camille Trent and Some Good Content’s John Bonini to explore the value of research-backed content.

Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.

Forms, surveys, quizzes, and polls are all powerful tools, but when and how you use them make all the difference. In this quick guide, we'll define them, outline key differences, and lay out when (and when not) to use them.

Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.

Just getting started with Facebook marketing? Read on to see how our own Facebook foray goes as we take you through the basics.

AI thematic analysis cuts coding time from days to minutes while reducing coder drift, here's how to use it without sacrificing rigor or methodology.

Qualitative research sample size has no universal answer, but data saturation does. See the benchmarks, key factors, and common pitfalls that define "enough."

Modern public opinion research doesn't take months. Compare polling methods by response rate, avoid sampling bias, and get same-day results faster.

The best market research platforms in 2026 combine AI analytics, multi-channel collection, and panel access, with a guide on what features actually matter.