Opinions and Expertise

Theresa Wilkinson tested ChatGPT, Claude, Gemini, and Copilot to find out whether AI can design a solid UX study. Here's where they succeeded—and where they fell short.

From recruiting participants and scheduling interviews to building the actual surveys, the operational drag is taking researchers away from what they do best. See what's actually slowing them down and how Research Flow fixes it.

Great customer service comes from clear principles: empathy, speed, consistency, accountability. Apply them across all channels to drive loyalty and retention.

Customer behavior analysis shows what people actually do. Track engagement, purchase patterns, and retention signals to build loyalty and reduce churn.

White labeling: resell partners' products under your name to expand fast. Learn when partnerships work and what brand risks you inherit from their work.

Remote usability testing reveals user behavior fast, without lab setup. Choose moderated for insight into the 'why' or unmoderated testing for scale.

Research operations scales user research: participant management, knowledge repositories, governance, and the case for building a ResearchOps function.

Product discovery tests assumptions before building. Interviews, surveys, and behavioral data reveal what customers actually need.

Focus groups reveal why customers choose or leave. But group dynamics distort answers, and small groups can't measure market prevalence. Combine with surveys.

Not all user research platforms are built the same. Compare by participant access, question types, analysis tools, and workflow fit to pick the right one.

Probing questions turn vague answers into real insight. See 5 types, how they compare to open and closed questions, and common mistakes to avoid.

A longitudinal survey tracks how attitudes shift across multiple waves. Covers panel, cohort, and trend designs, plus bias controls and attrition planning.

9 customer satisfaction survey software tools ranked by use case, AI analytics, and price, CSAT benchmarks and a framework for choosing the right one.

Static customer journeys are dead—adaptive customer journeys are taking their place. The best teams are embracing them, building systems that respond in real time, creating journeys that move as fast as customers do.

Human behavior isn't a neat funnel—it's a constellation of scattered but connected moments. Adaptive, momentum-driven journeys act on these moments in real time to deliver a customer experience that naturally drives conversions. That's why they're replacing the familiar but dead static funnel.

Marketing funnels assume customers move in straight lines—but they don't. Customer flows use automated workflows to build momentum, with one action triggering the next. See how Typeform Contacts & Automations helps you meet customers where they are, automatically.

Forms aren't going away—they're evolving. See how interactive forms are becoming the starting point for AI-powered workflows that activate data in real time and how you can feed your flows with invaluable form data.

The future of employee engagement isn't about more surveys—it's about building relationships, not campaigns. See how to scale and personalize engagement so employees feel heard, valued, and connected to your organization.

Practical ways to measure and improve employee engagement using surveys, feedback loops, and data insights—with help from Typeform.

Typeformer Stories spotlights employees solving complex problems in bold ways, pushing boundaries, rethinking what’s possible, and living out our value of #HighExpectations.

NPS, ratings, and stars can measure how your customers feel, but they don’t tell you why. See how customer feedback is evolving and why leading with empathy is the new standard for talking with—not measuring—customers.

The 2025 Facebook event image size is 1920 x 1005 pixels—about a 2:1 ratio. Learn what makes a great event header with examples here.

Want to know what event attendees really thought of your event? Uncover their real feelings with post-event feedback surveys that ask the right questions. Here are seven to help you get started.

The post-event feedback survey is the key to creating better events—but only if you do it right. Approach post-event feedback as a strategic differentiator to start designing events that resonate with your audience, get rave reviews, and drive real results.

Collecting customer feedback has never been easier. Dozens of platforms promise to help you survey customers, analyze sentiment, and turn responses into action. The hard part isn't finding a tool. It's finding the right one for how your business actually works.

We’re breaking down the top marketing trends for 2025 so you don’t have to—from hyper-personalization to TikTok to video content. Read on to learn the six trends we expect to see in 2025.

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

Looking for product recommendation quiz examples to inspire you? Check out these eight to see what makes a great product match quiz, from a conversational flow and integrations to recall and logic that personalizes the entire experience.

Customer expectations for individual, tailored shopping experiences are at an all-time high—the e-commerce brands delivering those personalized interactions are the ones winning big. And they’re doing it with product recommendation quizzes. See how you can, too.

See how product recommendation quizzes and integrations turn zero-party data into real-time, scalable personalization—fueling growth without relying on third-party cookies.