Opinions and Expertise

Learn from industry experts and explore diverse perspectives about what’s trending in our space.

The adaptive customer journeys playbook: How modern teams turn signals into flows

Static customer journeys are dead—adaptive customer journeys are taking their place. The best teams are embracing them, building systems that respond in real time, creating journeys that move as fast as customers do.

Lydia Kentowski

2026

Opinions and Expertise

The rise of adaptive, momentum-driven journeys (and the fall of the static funnel)

Human behavior isn't a neat funnel—it's a constellation of scattered but connected moments. Adaptive, momentum-driven journeys act on these moments in real time to deliver a customer experience that naturally drives conversions. That's why they're replacing the familiar but dead static funnel.

Ryan Cahill

2026

Opinions and Expertise

Customer flows, not funnels: Why marketers are rethinking how customers move

Marketing funnels assume customers move in straight lines—but they don't. Customer flows use automated workflows to build momentum, with one action triggering the next. See how Typeform Contacts & Automations helps you meet customers where they are, automatically.

Lydia Kentowski

2025

Opinions and Expertise

Keep it moving: From forms to (work)flows

Forms aren't going away—they're evolving. See how interactive forms are becoming the starting point for AI-powered workflows that activate data in real time and how you can feed your flows with invaluable form data.

Typeform

2025

Opinions and Expertise

The future of employee engagement: From campaigns to relationships

The future of employee engagement isn't about more surveys—it's about building relationships, not campaigns. See how to scale and personalize engagement so employees feel heard, valued, and connected to your organization.

Emmaka Porchea-Veneszee

2025

Opinions and Expertise

How to measure employee engagement

Practical ways to measure and improve employee engagement using surveys, feedback loops, and data insights—with help from Typeform.

Lydia Kentowski

2025

Opinions and Expertise

Typeformer Stories: Alistair S. on building bold products in the age of AI

Typeformer Stories spotlights employees solving complex problems in bold ways, pushing boundaries, rethinking what’s possible, and living out our value of #HighExpectations.

Typeform

2025

Opinions and Expertise

The future of customer feedback: Looking beyond NPS, ratings, and stars

NPS, ratings, and stars can measure how your customers feel, but they don’t tell you why. See how customer feedback is evolving and why leading with empathy is the new standard for talking with—not measuring—customers.

Lydia Kentowski

2025

Opinions and Expertise

Facebook event image size: a simple guide

The 2025 Facebook event image size is 1920 x 1005 pixels—about a 2:1 ratio. Learn what makes a great event header with examples here.

Norma Ventura

2025

Opinions and Expertise

6 marketing trends to look out for in 2025

We’re breaking down the top marketing trends for 2025 so you don’t have to—from hyper-personalization to TikTok to video content. Read on to learn the six trends we expect to see in 2025.

Sheena Fronk

2025

Opinions and Expertise

Smarter surveys: A modern guide to AI-powered surveys

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

Lydia Kentowski

2025

Opinions and Expertise

The respectful marketer’s guide to marketing personalization

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

Lydia Kentowski

2024

Opinions and Expertise

Likert scale surveys: Definition, examples, and how-tos

Conducting Likert scale surveys can improve your research. Learn how this rating scale works and can give you insightful data.

Typeform

2024