Tips

Market research automation uses AI to interpret data, create visualizations, and more—saving marketers time and resources throughout the process. Find out how.

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

Learn how to use quizzes to grow your e-commerce store with 10 proven strategies, real brand examples, and ready-to-use templates.

Not sure how to create beautiful and effortless mobile-friendly forms? Use these nine design tips to design striking forms that get you more—and better—data on any device.

"How satisfied are you with the speed and reliability of our service?" On the surface, that looks like a perfectly reasonable survey question. But read it again. What if the service is fast but crashes constantly?

Struggling with feedback forms? Discover how to craft surveys that encourage honest responses, improve engagement, and drive meaningful change.

We sifted through 10,000 customer forms to uncover what’s behind the most effective lead capture forms. Use these five proven tactics to boost form performance all year long.

The right questions keep customers curious. A well-phrased quiz isn’t just engaging—it’s effortless to answer. Learn how to craft questions that spark interest, boost responses, and keep customers hooked.

Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

Get 18 demographic survey questions covering age, income, education, and location, plus best practices on phrasing, sensitive topics, and sample size planning.

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.

Launching a product without market research is like navigating a city without a map. You might eventually get where you're going, but you'll waste time, money, and energy on wrong turns that could've been avoided.

Discover what brand perception is, why it matters, and how to measure and improve it using surveys, social media analytics, and customer feedback. Learn actionable strategies to shape your brand's image effectively.

Your customers know things about your business that you don't. They know where the friction is, what nearly made them leave, and what keeps them coming back. The problem is that most of them won't volunteer this information unless you ask—and how you ask determines what you get.

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

Master survey design with 15 expert tips on question types, framing bias, conditional logic, and sample size to get reliable data people actually complete.

Supercharge your brand awareness surveys with these best practices and question ideas.

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

Get 20 brand perception survey questions organized by trust, awareness, emotional connection, and differentiation, plus a template to launch today.

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

The qualitative research vs quantitative research question isn't about picking a winner. They're fundamentally different ways of understanding the world. One counts. The other listens. Knowing when to use each—and how to combine them—is one of the most practical skills anyone working with data can develop.

A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.