Tips

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

An inside look at our three-week Facebook campaign for lead generation, and the quiz that helped Typeform build brand awareness.

Build a user research plan that works: set clear goals, choose qual or quant methods, define your sample, and pre-plan your analysis before collecting data.

Pulse surveys use 1–5 questions sent weekly or monthly to track employee sentiment in real time, with 80%+ response rates and early warning on morale.

Matrix questions condense related survey items into one grid, cutting fatigue, but only when used correctly. Get the rules for scale, row limits, and bias.

A rating scale survey asks people to evaluate something on a defined spectrum. Instead of yes or no, respondents pick a point—say, 1 to 5, or “strongly disagree” to “strongly agree”—to express the intensity of an opinion or experience.

A dichotomous question is the simplest form of survey question you can ask. It gives respondents exactly two choices, usually “yes” or “no.” That’s it. No maybe. No in-between. Just two paths forward.

Online petitions have become a real way to drive change. Whether you’re rallying support for a local issue, pushing back against a policy, or championing a cause, a petition gives people a clear way to show they agree.