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qualtrics vs Typeform

Typeform—the better Qualtrics alternative

Qualtrics is for big-budget enterprise research. Typeform is for lean teams who need forms to do the heavy lifting. Over here, conversational questions drive conversion, next steps run automatically, and insights don’t require a data science degree.

48
m+
responses collected monthly
95
%
of people get more responses after switching to Typeform
150
k+
businesses drive revenue with Typeform

Forms that feel like a conversation

Qualtrics forms feel like a clinical study. Typeforms feel like an engaging brand experience, driving 95% more responses. Ask one question at a time like a real conversation, with photos and videos along the way for a personal touch.

Your always-on growth assistant

Qualtrics surveys only collect what respondents share, and any follow-ups are on you. Typeform actively enriches answers with third-party data, then triggers personalized emails and texts to close deals while the lead is still hot.

Actionable data without the overwhelm

It’s easy to get lost in the weeds with Qualtrics Core XM’s analytics. Typeform shows the exact metrics marketers need in a clean dashboard, like drop-off rates by question and conversion tracking, so you can understand the numbers and make smarter decisions.

Qualtrics pricing too high? Get started with Typeform

Basic
Create interactive AI forms that connect to your workflow
39
 
USD
/
mo
468
 
USD
 
total
 
/
yr
28
 
USD
/
mo
Save
 
132
 
USD
 
/
yr
  • Includes:
  • 100 responses/mo included
  • 1 user
  • Features you'll love:
  • Unlimited typeforms
  • AI-powered form creation
  • Conditional logic
  • Webhooks & integrations
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Plus
Make your AI forms more beautiful and on-brand
79
 
USD
/
mo
948
 
USD
 
total
 
/
yr
56
 
USD
/
mo
Save
 
276
 
USD
 
/
yr
  • Includes:
  • 1,000 responses/mo included
  • 3 users
  • Features you'll love:
  • Everything in Basic
  • Remove Typeform branding
  • Custom subdomain
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Business
Analyze performance with AI and do more with your data
129
 
USD
/
mo
1,548
 
USD
 
total
 
/
yr
91
 
USD
/
mo
Save
 
456
 
USD
 
/
yr
  • Includes:
  • 10,000 responses/mo included
  • 5 users
  • Features you'll love:
  • Everything in Plus
  • Drop-off rates
  • Conversion tracking
  • Priority support and live chat
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Growth Flow
For growing teams that need to automate and streamline their marketing workflows
379
 0
 
USD
/
mo

379USD/mo after 14 days

266
 0
 
USD
/
mo

266USD/mo after 14 days

Credit card required
  • Includes:
  • 10,000 responses/mo included
  • 5 users
  • Features you'll love:
  • Enrich 1,500 responses /mo
  • Smart Insights
  • Contacts & Automations add-on included for free
  • Multi-language forms
  • Salesforce integration
  • Email and text (SMS) follow-ups
  • Priority support and live chat
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Free trial

Meet the Qualtrics competitor that wins.