Tips
Get actionable tips and tricks about building forms, quizzes, and surveys that can help you collect more and better data.
The 8 types of market research and how to use them
There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.
Typeform | 05.2024
The 6-Step Guide to Market Research Processes
Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.
Typeform | 05.2024
Market research: What it is, how to use it, + examples
Market research allows you to categorize your target audience to better understand your consumers. Learn more about how to do market research here.
Typeform | 05.2024
Types of questions: Survey question types, examples, and tips
Learn about different types of questions to improve your survey completion. Get started today and craft better survey questions designed to keep people engaged.
Typeform | 05.2024
3 ways personalized surveys can boost form conversions
Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.
Typeform | 04.2024
5 lead-generation ideas to try in 2024
Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.
Typeform | 03.2024
The data on data (and how to collect it better)
In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.
Typeform | 03.2024
41 user experience (UX) survey questions [examples + template]
User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.
Typeform | 03.2024
43 customer satisfaction survey questions + 7 do's and don'ts
Use these customer satisfaction survey questions to inspire your next typeform.
Lydia Kentowski | 02.2024
How to build your anonymous user engagement strategy
Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.
Typeform | 02.2024
Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples
There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.
Lydia Kentowski | 02.2024
How to leverage zero-party data for marketing attribution
The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.
Kevin Branscum | 01.2024
Zero-party data: a beginner’s guide
What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.
Typeform | 01.2024
Survey design: Best practices and 15 expert tips
Beautiful surveys perform better. Read our 15 top tips to make more effective surveys and create a bigger impact with your business.
Lydia Kentowski | 01.2024
51 brand awareness survey questions + best practices
Supercharge your brand awareness surveys with these best practices and question ideas.
Lydia Kentowski | 01.2024
Decoding Lead Generation Lingo: A Back-to-Basics Guide
The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.
Typeform | 12.2023
20 essential brand perception survey questions + template
Brand perception survey questions help you gauge the strengths and weaknesses of your brand’s image. Discover what to ask on your next brand perception survey.
Typeform | 12.2023
Survey vs. questionnaire: What’s the difference?
Get savvy on surveys and qualified in questionnaires. Learn the difference, boost your business.
Typeform | 12.2023
Progressive profiling: A better way to collect customer data
Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.
Typeform | 11.2023
How to qualify a lead with an assessment
Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.
Typeform | 11.2023
Market research automation: A marketer’s guide for 2024
Market research automation uses AI to simplify and enhance traditional research. AI helps interpret data, create data visualizations, pull insights, and more.
Kevin Branscum | 11.2023
Qualitative vs. quantitative research: A simple guide
Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories.
Lydia Kentowski | 11.2023
How to survey your target audience
Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.
Typeform | 11.2023
Maximizing conversions: 7 expert tips for crafting product recommendation quizzes
Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.
Lydia Kentowski | 11.2023
The four types of customer data and what they can do for you
Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.
Typeform | 10.2023
Are your surveys lying to you? Find and remove survey bias in four steps
A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.
Typeform | 10.2023
A tactical guide to creating click-worthy user-generated content
User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.
Typeform | 09.2023
Advanced survey techniques: what we use at Typeform and why it works for us
We interviewed Typeform Data Analysts Joran van Heugten and Francesco Mora to take a deeper dive into the world of survey analysis. Jump into the minds of our internal experts and walk away with proven techniques you can employ on your next project.
Typeform | 09.2023
Survey School 7: Use your first-party data for marketing personalization
First-party data is more than a fancy new way to gather info. It’s a gateway to developing long-term, personal relationships with prospects and customers. Learn how to get started here.
Typeform | 09.2023
The 2023 lead capture form report (with 5 need-to-know tactics)
We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms. Get 5 data-backed tactics you can use to quickly boost form performance.
Typeform | 08.2023
How to personalize e-commerce in a cookieless future
Cookies are now a piece of marketing history and the future of B2C looks a lot like a conversation. Wondering how to break the ice? There’s no better way than with a form.
Typeform | 08.2023
10 ways to combine the power of Typeform, Zapier, and generative AI
From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.
Typeform | 07.2023
Survey School 5: Compliance considerations
Data compliance considerations don't need to be complicated. The good news is that you can gather useful data while staying on the right side of regulations and keeping your customers' trust.
Typeform | 06.2023
Survey School 4: Survey Analysis 101
Surveys are a great way to gain insights to help answer questions. But to get to making a decision, we first need to perform survey analysis. We've made survey analysis simple with our guide on transforming survey results into actionable insights.
Typeform | 05.2023
Survey School 2: How to maximize survey response rates
Surveys are a treasure trove—if you collect enough responses to derive meaningful insights. To help you boost your response rates, our team dug deep into the data to understand the factors that drive people to complete forms.
Typeform | 04.2023
Survey School 2: How to maximize survey response rates
Survey response rate is the percentage of people who finish filling out your survey in its entirety. Read on for research-backed ways to boost response rates.
Typeform | 04.2023
When NOT to use surveys for marketing
Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.
Typeform | 04.2023
Survey School 1: Forms and questions
Dive into the first installment of our survey school, where we'll cover how to learn more about your customers by asking better questions. Follow our 10 research-backed guidelines for writing better questions to unlock more and better insights.
Typeform | 04.2023
How to build a competitive edge with zero-party data
Understanding your customer is the key to successful marketing. Zero-party data lets you run rings around the competition by creating a more customized, targeted, and personable marketing strategy.
Lydia Kentowski | 03.2023
How to leverage forms at every stage of the marketing funnel
Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.
Typeform | 02.2023
13 ways to use forms to up-level your marketing
Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.
Typeform | 01.2023
How to use conversational marketing to drive revenue and grow business
Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!
Typeform | 01.2023
16 ways to use generative AI for marketing
Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).
Kevin Branscum | 01.2023
Accessibility and design: How Typeform designed an accessible journey, and why it matters
A step by step guide on becoming more accessible in design from Typeform’s Senior Product Designer, Yuri Martins.
Yuri Martins | 10.2021
Remote working statistics for CEOs vs. employees: an unexpected finding
COVID-19 has transformed the way we work. But what's been the impact? This infographic has the answers, thanks to input from thousands of workers around the world.
Teresa Lee | 12.2020
Design tips for non-designers by Hey Studio and Typeform
Verònica Fuerte of Hey Studio and our own designers offer six simple tips for anyone trying to create beautiful design.
Maite Mugica | 08.2020
7 things we learned about creating a quiz on Facebook for lead gen
An inside look at our three-week Facebook campaign for lead generation, and the quiz that helped Typeform build brand awareness.
Nasia Kudaibergen | 06.2020
How to generate leads in 2020: from basic to beast mode
Tried all the basic ways to generate leads? Feel like you need some inspiration to fill your email list with hot leads? Well, look no further. Here are our top tips to get more leads (with expert opinions!)
Kirsty Finlayson | 10.2019
5 landing page tests to run on your website from day one
You’ve got visitors, and now you need to turn them into customers. It start with knowing their needs. Here’s five tests you should be running on your landing pages.
Jessica Thiefels | 03.2019
“You are the questions you ask”: A professor’s guide to interacting online
How you ask is everything—but it’s hard to get it right every time. Here’s some tips from a Professor of Social Interaction to help you get the answers you need.
Elizabeth Stokoe | 03.2019
The secrets of successful brand awareness surveys
Tips for building a beautiful experience and getting the feedback you need.
Marc Cinnani | 01.2019
Social media quizzes: 10 tips from Brainbeats
“Is the music you listen to actually right for you?” Find out how an interactive quiz can help you conquer Facebook.
Simon Dumont | 12.2018
3 ways to do emotional marketing authentically
It’s possible to have a large online presence while still connecting with your audience on a personal level. Learn how to make emotional marketing work for you.
Jessica Thiefels | 12.2018
Facebook marketing: a self-starter’s guide
Just getting started with Facebook marketing? Read on to see how our own Facebook foray goes as we take you through the basics.
Simon Dumont | 07.2018
Social media marketing strategy in 7 steps
We started our own social media business to help us find out how to create objectives, define an audience, craft a social media persona, and much more.
Simon Dumont | 07.2018
What is social media marketing?
Your social media marketing journey starts here. Learn the what and the why—as we launch a business to test our tactics.
Simon Dumont | 07.2018
17 strategies from customer success experts
Customer journey, onboarding, feedback, communications, strategy, hiring, tools, even exit surveys. It's all here, straight from the people who know customer success best.
Eric Johnson | 01.2017
Make your business idea the next MVP
Got a good idea? Move it from minimum viable product to launch without losing your shirt.
Paul Campillo | 05.2016
Make your next market research survey count with these 9 tips
Learn how to get meaningful feedback and strengthen existing customer relationships.
Paul Campillo | 04.2016