Lydia Kentowski

Static customer journeys are dead—adaptive customer journeys are taking their place. The best teams are embracing them, building systems that respond in real time, creating journeys that move as fast as customers do.

Most people ignore customer satisfaction surveys. See how to create CSAT surveys people actually complete—with smarter questions, precise timing, and workflows that close the customer feedback loop fast.

Marketing funnels assume customers move in straight lines—but they don't. Customer flows use automated workflows to build momentum, with one action triggering the next. See how Typeform Contacts & Automations helps you meet customers where they are, automatically.

Practical ways to measure and improve employee engagement using surveys, feedback loops, and data insights—with help from Typeform.

NPS, ratings, and stars can measure how your customers feel, but they don’t tell you why. See how customer feedback is evolving and why leading with empathy is the new standard for talking with—not measuring—customers.

Learn how to generate more qualified leads with step-by-step tips on forms, quizzes, and conversion strategies in this free lead generation mini ebook.

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

"How satisfied are you with the speed and reliability of our service?" On the surface, that looks like a perfectly reasonable survey question. But read it again. What if the service is fast but crashes constantly?

See how product recommendation quizzes and integrations turn zero-party data into real-time, scalable personalization—fueling growth without relying on third-party cookies.

Qualitative and quantitative data is key to uncovering valuable insights for your business. Understanding the purpose of both types of research, and how to go about collecting it can help you create a better respondant experience and, in turn, uncover more relevant insights.

Understanding the needs, wants, and struggles of your customers is the key to building relationships that can catapult your business from so-so to top-tier.

Forms, surveys, quizzes, and polls are all powerful tools, but when and how you use them make all the difference. In this quick guide, we'll define them, outline key differences, and lay out when (and when not) to use them.

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

Master survey design with 15 expert tips on question types, framing bias, conditional logic, and sample size to get reliable data people actually complete.

Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.

Supercharge your brand awareness surveys with these best practices and question ideas.

Your customers know things about your business that you don't. They know where the friction is, what nearly made them leave, and what keeps them coming back. The problem is that most of them won't volunteer this information unless you ask—and how you ask determines what you get.

The qualitative research vs quantitative research question isn't about picking a winner. They're fundamentally different ways of understanding the world. One counts. The other listens. Knowing when to use each—and how to combine them—is one of the most practical skills anyone working with data can develop.

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.