Ever been in a high-stakes project you thought would never end? That’s what building Typeform version 2 felt like.

How much are we going to invest? Are we delivering enough value to our customers? Is this even going to help our business grow? Watch below to find out.

(Having troubles with the player? Watch on YouTube.)




Now that you’ve seen how we rebuilt our product, watch how we overhauled our brand.


Director: Alex Bravo
Producer: Ruben Llorach
Video editor: Georgina Mayans
Director of photography: Sandra Formatger
Music composer: Nil Ciuró
Sound design: Roger Blasco