Boost lead generation with forms that capture more leads

Turn curious visitors into quality leads with forms people actually want to fill out

Create a lead gen form

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Why lead generation matters

There's no customer acquisition without lead generation. But many brands struggle to attract quality leads, capture their information, or convert them. With overwhelming or dull lead capture forms, we don't blame people for glossing over them.

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That's why Typeform’s lead capture forms were built to feel more like a conversation than a questionnaire. Leads fill out Typeform’s lead gen forms because they're effortless, engaging, and friendly—not stuffy or confusing.

Better lead capture forms for better lead gen

Lead generation is all about attracting potential customers—shouldn't your lead capture form entice them, too?

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Interactive forms that engage leads with a conversational one-question-at-a-time flow, different question types, and beautiful imagery encourage completions.

You need a form builder built for lead generation. One that drives higher response rates and delivers high-quality lead data you can leverage for sales follow-up.

Get more leads with conversational lead capture forms

Every detail of your lead generation form—optimized

From beautiful branding that builds trust and recognition to an intuitive flow, Typeform's lead capture forms are fully optimized for responses. And with a default mobile-friendly design, you can generate leads—anywhere, any time.

Instant form optimization driven by real-time analytics

Hot leads require fast action. Real-time analytics and live dashboards that track the performance and conversion rate of your lead capture forms let you optimize your form instantly.

Seamless integrations with all your sales and marketing tools

Keep track of contact details and lead status by connecting Typeform to your CRM or other apps. With no coding required, you can quickly connect to HubSpot, Salesforce, Klaviyo, and more.