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Inside Story
How Obviously.ai’s Creative Director uses Typeform data and machine learning to find their ideal persona and create relevant content.
Jack Riewe
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01
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2021
Read more
Find out how their voice stands out from the copy-cats, and why customers are king for Mailchimp's content team.
Simon Dumont
11
2019
LiveChat knew customers liked their product. But how did people feel about their brand?
Justyna Polaczyk
06
A closer look at the startup’s high-powered performance marketing.
04
From SXSW to The Next Web, see why Typeform’s Marketing Team packed their bags to get their event strategy off the ground.
Bozena Pieniazek
Do you have the courage to be vulnerable? SaaS company FullContact thinks it’s the key to a successful organization.
Scott Axcell
Why it’s time you made happiness your business model. An interview with cofounder Laurence McCahill.
Paul Campillo
10
2018
Find out how Typeform is building the ultimate developer experience.
Jason Harmon
We interviewed Typeform CFO Huw Slater on how finance is more about taking action than making money.
09
What happens when you bake employee feedback into the fabric of your company?
Georgina de Solà
See how our Product Team moved from the idea phase to first release.
Arjen Harris
Here’s how the people behind Barception turn coffee and conversation into office culture.
07
Voices are an invisible but crucial part of our personalities. Listen to how the voice of Typeform gets conversations started with customers.
Valerie Mathis
05
How we created a “people first” brand—starting with a long, hard look in the mirror.
Alex Antolino
02
Online logo maker Looka opened up their design process to machines. But their humans had to figure out the pricing model.
Dawson Whitfield
How Typeform Engineering reshaped its horizontal structure to mimic the business of bees.
Tom Doehler
See how a startup used data to speed up the way they hire great technical staff.
Melissa Suzuno
08
2017
What happens when you give staff two full days to innovate?
Eric Johnson
Go behind the scenes on how we organized and carried out our first company retreat.
Gabriela Cantu
On building that elusive multidisciplinary team of young, talented people with complementary skills–who also happen to get along.
Alessandro Pregnolato
Technology Imitates Art was one of our most innovative articles to date. See how the team came together to create content that talks.
See how the startup builds products that people really want.
Jessica Tiao
03
Do shared experiences really build better companies?
Ilma Nausedaite
The company that champions transparency and cultural positivity shares its secrets.
Marcus Alfred
2016
See how we moved from startup intuition to a hiring process that works in six steps.
Living walls, a barception, and a pinch of serendipity—it’s all in the photo tour.
