If you want information from someone, you just ask them for it, right? If it’s a stranger, you might start off with some small talk, a comment on the weather, or maybe even a compliment. But what happens when you don’t want to ask just one person, but 10, 100, 1000 people? “Just asking” is suddenly not so easy. So, you build yourself an online form to start asking at scale. But your form is forgetting something. It’s forgetting that the users completing it are actually humans. They deserve to be eased into giving you information, just like someone does when you speak to them face to face. Your form doesn’t do small talk and it definitely doesn’t offer up compliments, does it? We’d like to guide you through a few ways to collect information conversationally and at scale. Think this sounds like airy-fairy mumbo jumbo? Think about it. Better conversation means better engagement. Better engagement means more and better responses. Want to learn more? Read on or take a look at our collection of form templates.
“Forms”. Have you ever been less excited by a word? Probably not. However, whether you like it or not, forms are all around us. They’re tirelessly working to take data and information from the fingertips of human beings all over the world and turn it into actions. Did you sign up for an event recently? Then you filled in a form. Take some money out the ATM this morning? Yup, that was a form too.
We like to think that not all forms are equal. Typeform’s form builder allows you to quickly create beautiful forms that are easy to take and get higher completion rates. Just start typing like a notepad, and out intuitive form builder anticipates your questions and automatically adds them.
Wow your audience with beautiful custom designs and GIFs and follow every step of the building process in the live preview window.
Welcome to square one of the hopscotch. Before you start creating a form, make sure you clearly know what information you’re after. This will dictate the structure of your form. Online forms come in many shapes and sizes, and can find themselves popping up all across your business or organization. To get a better idea of just how many hats a form can wear, have a look at Typeform’s online form templates.
Here’s an example of a form asking for basic information for registration purposes. Its sleek design puts respondents at ease.
This template is ideal for receiving tidy job applications. It gives HR professionals the space to fully explain the position and specifically ask the candidate what they need to know.
Here’s a great way to successfully capture leads in exchange for an offer such as a service, a coupon, or a piece of content.
Is your product solving your customers’ problem? Find out with this engaging feedback form, aiming to collect actionable feedback about your business.
Discover who your customers are and what they use your product for
Make it easier for managers to request approval when opening a new role
Delight your customers when they need to contact your support team
Use this free referral form template to effortlessly refer someone that you know will be perfect for the job
Get meaningful feedback on candidates – with a conversational form
Exceed expectations - turn your information request form into an engaging, interactive experience with this unique template.
What information do you want to collect? Whether it’s for employee feedback, registration for an event, or job applications, one thing should be clear: only ask what you need to know. There’s no time or space for unnecessary questions, which can come across as unprofessional. On the other hand, if you stay transparent about your objective, your respondent will be more willing to help you achieve it.
If you ask someone to fill out, say, a contact form in the street, will you start by blurting out “ Name”, “Email”, or “Question”? If you want your online form to unroll as a natural dialogue between you and your respondent, you’ll need to make your questions a little friendlier. If you insert personality into your copy, your respondents will feel like they are part of a casual, and even fun, conversation.
Here are a few suggestions to get you started:
Name: Hey there! What’s your name?
Email: What’s your email? We’ll use it to get back to you.
Question: Can you tell us what’s on your mind?
Creating an online form that builds trust may require time, coding and, product design resources that you may not have. Luckily, Typeform can do the dirty work for you, while giving you the freedom you need to create your own content, structure, and design.
In the end, what you’re looking to have is an honest conversation with your audience. Here are a few Typeform features that can help you achieve that.
Remember the last time you had to fill out a form. You may have felt discouraged by the long list of questions stretching in front of you. The problem with seeing all these inquisitions at once is that it feels too robotic, too far from a real interaction between two individuals. Yet, your respondent is a human being who you have to convince to trust you. The solution is quite simple; ask one question at a time, just like in a real-life conversation. Typeforms are designed to achieve this sense of genuine communication.
When it comes to designing your form, there’s really no need to be dull. Use the Typeform builder to select your favorite colors and fonts, and throw in a fun GIF, image or video. When it comes to first impressions, looks can be crucial, so make sure you are perfectly dressed for the occasion.
Want to let your respondent know you’ve ‘remembered’ their name throughout your conversation? The Piping feature allows you to repeat any previous answers to your questions, so your form feels more human to the person filling it out. Who said data collection couldn’t be conversational?
At some point in your form, you may want to change the flow of your questions according to your respondents’ answers. Typeform’s Logic Jump feature takes care of that. Adapting the form to every individual is another way of making them feel engaged in the conversation.
If you need people to send you files, just use the File upload field. With this simple add-on, your audience can easily attach visual or audio files of up to 10 megabytes. This kind of data can be extremely valuable, so it’s great to have the option to retrieve it.
Say you’ve captured a lead, or that someone has confirmed their attendance to your event. Wouldn’t it be rude to leave them hanging? Set up notifications to fire off an email to your respondents once they’ve completed your form. This is a great way to keep in touch with new contacts.
Thanking your respondents for having completed your form is basic social etiquette. Now, what if you were given the option of creating a visually appealing thank-you note that would stick in your audience’s mind? Typeform’s Thank You Screen feature is an opportunity to leave that all-important lasting impression.
If your form serves an ongoing purpose to your business, you might want to embed it on your website. Just copy-paste the embed code to WordPress or into your own HTML code. An engaging form on your website that maintains your brand’s personality is a great way to gather the information you need.
Your audience is as busy as you are, so there’s a good chance that your form will live on smartphones and tablets before seeing the light on a desktop device. Fortunately, typeforms are fully responsive, so your audience can easily fill out your forms at any moment of the day.
After creating your online form, why stop there? Integrations can help you create whole workflows, taking the hard work off your plate and saving you time. If you’re looking for something other than forms, take a look at our quizzes and polls pages. For now, let’s take a look at some example workflows you can build using Typeform and some of your favorite tools.
Did your respondent leave their email in your typeform? Don’t put it to waste. With a simple integration, you can send new contact information to your Mailchimp account.
Are you an avid user of Trello? If so, you’ll love this integration, which can send every new Typeform entry to your Trello board. Stay on top of things by keeping your favorite organization apps close!
Say you’ve gathered a new lead. You probably won’t want to just leave it lying around. Instead, store it in your Salesforce account—automatically. And voilà! You have everything kept in one place.
If you’re a marketer and an active user of Hubspot, you might want to consider integrating your account with Typeform. That way, you’ll be able to easily store new contacts.
So, your contact form is a typeform? Great. But tickets are flooding in. Yikes. Connect your typeform to your Zendesk account to help you organize submissions, and in turn, communicate better with your clients.
Would you like your Typeform data to be sent to a compatible web app or URL? You can do so by enabling webhooks. Webhooks immediately send Typeform responses to your chosen destination.