From connection to conversion: A marketer's guide
We’ve gathered tips, tricks, and best practices into a marketing guide to help make you—and your team—the most effective marketers you can be.
What's in the guide
What's in the guide
Understanding lead generation vs. demand generation
61% of marketers rank lead generation as their top challenge (Hubspot). This guide will help you identify customers who aren’t just interested in your service or product, but who are also ready to take the next step with your business.
Talking to your audience so they’ll talk back
72% of business leaders expect the shift to digital will create closer relationships with customers (HBR). It won’t happen overnight. Learn how to make the most of your customer relationships.
Don’t just nudge, nurture
The funnel is about playing the long game. It’s not just a single moment you need to make the most of—it’s a series of moments that keep your customers engaged over time.
Turn your connections into conversions with Typeform
Turn your connections into conversions with Typeform