Lead Capture Form Template

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Upgrade your lead capture form and land more qualified leads

This slick form makes signing up simple and, dare we say, fun?! Gather the basic info, then throw in some optional questions—this’ll help you pick out the high-quality leads while letting time-strapped prospects skip straight to ‘sign up’.

Lead capture form FAQs:

1. How do I get more qualified leads?

Capturing leads is one thing. But how do you attract high-quality people who are ready to convert? Well, it’s a delicate balancing act—you want to ask for just enough info, without scaring them off the page.

Step 1: Choose the right tool Our lead capture form makes signing up a breeze. By asking one question at a time, your form feels less overwhelming. This means higher completion rates and more leads.

Typeforms are completely customizable, too. So you can pick your own fonts, colors and images that go with your branding.

What’s more, our smart integrations help your workflow—well, flow. Plug your form into apps like Google Sheets, Salesforce, Slack and Asana, and watch your leads organize themselves.

Step 2: Choose the right questions Now, it’s time to decide which questions will get people to that signup screen.

As we mentioned, it’s important you only ask for what you really need. If you ramble on, they’ll drop off early and you’ll lose a lead.

But at the same time, gathering more data helps you qualify leads faster. So, the solution?

Strike a balance.

Typeform lets you make some questions mandatory, and others optional. This helps your sales team pick out those high quality leads who are more likely to convert—and let through time-strapped leads who can be nurtured later on.

2. Will this lead capture form look good on my website?

It sure will. Dazzlingly good looks aside, typeforms also have heaps of embed options. So you can display your form as a popup, a slider, a side tab or a popover. You can also turn it into a full-pager if you like.

All you need to do is hit “publish”, choose your embed option, then copy and paste the code right into your website’s HTML. Not just a pretty (inter)face, huh?

Make it uniquely yours

Make it uniquely yours

Customize to your heart's content: backgrounds, Google fonts, colors, buttons, and more.

Choose from thousands of beautiful images, videos and icons. Or use your own.

Create beautiful forms with zero coding required

Get started — it's free

Here's what people say about us

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market
How does it work

How does it work?

Make a stylish form in minutes with our drag-and-drop builder.

Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.

Take respondents down different paths based on their answers.

Lead capture form not right?

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