An engaging quiz is made up of many parts. Start with the topic. Does it resonate with your audience? A marketing research quiz would go down well with marketers, but Product Managers? Not so much. Tailor the theme and the questions to your target audience to get more engagement.

Don’t forget to make it look great too. With Typeform you can design a quiz with video, images and icons on every page, allowing you to add personality and fun to the experience.

Interactive content, like a quiz, converts better than static content. A mix of content types is important to keep your audience engaged, and help them convert.

Seamlessly integrate an online quiz into the rest of your content marketing by using themes you are already talking about, like marketing research. Use a themed quiz to boost engagement on a blog post or a video, and collect more leads.