Top 16 Super Bowl ads of all time

Every year, millions of people tune in to watch one of the world’s biggest sporting events—the Super Bowl.

But for many, the Super Bowl is more than just football. It’s about over-the-top half-time shows and especially, the commercials.

Did you know that the average price of a 30-second Super Bowl ad is $5 million?

That’s a pretty high price to pay for someone’s attention span. Yet people still pay big bucks every year because it works. 

Take Budweiser for instance. Last year, the beer brand increased their social engagement by almost 606% after launching Born The Hard Way. So $5 million (or more) might not be such a steep price to pay after all.

But Budweiser aren’t the only winners. Here’s 16 brands that gambled on the ad world’s most cherished time slot and came out on top.

1. Apple, 1984

2. Coca-Cola, Mean Joe Greene (1979)

3. Nike, Michael Jordan & Bugs Bunny (1992)

4. Google, Parisian Love (2010)

5. Old Spice, The Man Your Man Could Smell Like (2010)

6. Volkswagen, The Force (2011)

7. Dodge Ram, Farmer (2013)

8. Always, Like a Girl (2014)  

9. Go Pro, Red Bull Stratos (2014)  

10. Budweiser, Puppy Love (2014)

11. Snickers, You’re Not Yourself When You’re Hungry (2015)  

12. McDonald’s, Pay With Lovin’ (2015)

13. Colgate, #EveryDropCounts (2016)

14. Hyundai, First Date (2016)

15. #Pokemon20, Pokémon (2016)

16. Campbell’s, This One’s for Mom (2016)

Love ads? A few months ago we chatted with friends at brands like Buffer, Zapier and Outbrain to find out about their favorite ad campaigns.