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The framework that drove 100+ customer responses in 24 hours
When Kay-Kay Clapp, Head of Content and Social at Typeform, sets out to build marketing campaigns, she leans on one guiding principle: keep it short, sweet, and simple.
These aren’t just the campaigns people notice, they’re the ones people remember. We look at how they came together, the decisions that shaped them, and the thinking behind it all. Real stories, thoughtful strategy, and ideas you can take into your own work.
Got a marketing success story you think belongs here? We’d love to hear it.
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When Kay-Kay Clapp, Head of Content and Social at Typeform, sets out to build marketing campaigns, she leans on one guiding principle: keep it short, sweet, and simple.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Enean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Enean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Enean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Enean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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