In a poll, you ask what someone thinks about a specific subject in order to predict behavior or measure people’s attitudes. People have been polling each other since the birth of language. Today, we poll in different ways because society, culture, and technology have evolved. We ask total strangers about their intake of complex carbohydrates, or who’d make a good head of state. And we use digital tools to create and distribute polls—and statistics to analyze the results.
Create your own poll to learn who your audience is most likely to vote for. See all answers in a comprehensive report.
Use polls with funny or cultural content to differentiate yourself from boring corporate rivals.
Make decisions on single issues with this one-question vote. It’s as quick to make as it is to take.
Get feedback on future content from your audience. It works on all devices.
In the US, political polls were popularized in the 19th century as a great way to predict presidential elections. Political candidates still use them today, to test the pulse of the nation and use the data to revise communication strategy and speeches to better connect with people.
If you’re a marketer or entrepreneur, you can poll customers to get straight answers about how to improve your product or service. You can also discover which competitor, if any, has a better solution. Using a poll creator is fast, cheap to manage, and gets you data quickly. Hand out the same poll several times throughout the year to see how crowd sentiment changes. These are called “rolling” or “tracking” polls.
You can also create a straw poll within your organization as an online voting tool to decide which venture to pursue next. For HR, management, and similar stakeholders, polls are a great way to get a quick vote on a new vacation policy or what flavor of Doritos to get for casual Friday. They show that you’re listening. As Sir Richard Branson famously said: “Take care of your employees and they will take care of your business.”
“Splendid”, “Good“ or “OK”? See how it’s biased toward the positive? Make sure alternatives are equal but opposite, such as “Terrific”, “Good”, “Bad”, “Terrible”. On a similar note, keep in mind that people are more likely to agree than to disagree with a statement. Questions like “Do you agree that Mr. Smith looks friendlier than Mrs. Johnson?” are leading questions and should be avoided. Instead, you could put it like this: “Who looks friendlier, Mr. Smith or Mrs. Johnson?”
→ Poll size matters, so don’t stuff it—people should go straight in, and straight out.
→ Check out our integrations if you want an even smoother polling experience. You can export results to Google sheets or use MailChimp to add people to your email list.