ANALYTICS AND REPORTING
Typeform’s built-in analytics help you quickly understand what’s working, what needs attention, and what to do next. Whether you're prioritizing features or following up on feedback, you’ll have all the insights you need to take action.
From spotting friction to surfacing sentiment, Typeform’s analysis tools make it easy to find the insights that matter most to your role.
Marketing teams
Use survey analytics and sentiment analysis to see what’s landing or losing leads. Surface insights to refine targeting, personalize messaging, and remove friction for more conversions.
Product and research teams
Quickly spot common themes, blockers, and tone across interviews, feedback, and open responses. Save hours of manual review and bring clear insights back to your team.
HR and People teams
Catch trends and act on what’s driving sentiment and engagement. Spot patterns in onboarding, engagement surveys, and exit interviews to get a quick pulse on morale and training opportunities.
RESPONSE summary
See how your form performs and what your responses are really telling you. Built-in analytics reveal completion rates, drop-offs, and patterns in your answers, so you can spot trends, find gaps, and take action.
AI ANALYSIS
Automatically detect key topics and sentiment to uncover what people are really saying without having to read every reply. Then Ask AI questions about your data to surface even deeper insights.
actionable insights
Search, filter, and download testimonials, videos, feedback, or docs all in one place. Whether you’re building content, coaching your team, or shaping your product roadmap, everything’s organized and ready to use.
INTEGRATIONS
Push video answers and responses into platforms like Slack, Notion, Airtable, or Google Sheets to power marketing campaigns, build sales pipelines, trigger onboarding flows, and more.
Yoshi Funaki, Global Communications Manager @ WWF Cities
From completion rates to sentiment, it’s all in your analytics.
