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Secrets of high-converting lead gen forms
Typeform’s data scientists analyzed ~10,000 forms, crunched the numbers, and found the common characteristics of top performers.
Tantalize from the start
Use a Welcome screen to draw prospects in with:
Lead magnets: offer free content, coupons, giveaways, free trials, etc.
Exclusivity: use key phrases like “be the first,” “exclusive,” “early access.”
Numbers: submission rates go up when a number is mentioned at the start, e.g. “20 spots available.”
Don’t be afraid to get personal
A form isn’t quite like a real conversation, but you can still get closer to prospects by: Personalizing the form and addressing prospects by name.
Asking for their email straight away (forms that start like that had a 9% higher completion rate).
Asking for their email straight away (forms that start like that had a 9% higher completion rate).
Timing is key
You can get more submissions by making things easy for your prospects:
Keep it quick: forms that took less than 54 seconds to complete had a 15.9% higher completion rate.
Keep it short: the fewer questions in your form, the higher the likelihood that they’ll get to the end of it.
Leads coming from Typeform were more than 200% more likely to convert than leads coming from our traditional contact form.
Tobias WamserMarketing Manager @ VolvoReady to rake in the leads?
Ready to rake in the leads?