Secrets of high-converting lead gen forms

Use a Welcome screen to draw prospects in with:

• Lead magnets: offer free content, coupons, giveaways, free trials, etc.

• Exclusivity: use key phrases like “be the first,” “exclusive,” “early access.”

• Numbers: submission rates go up when a number is mentioned at the start, e.g. “20 spots available.”

A form isn’t quite like a real conversation, but you can still get closer to prospects by: Personalizing the form and addressing prospects by name.

• Asking for their email straight away (forms that start like that had a 9% higher completion rate).

• Asking for their email straight away (forms that start like that had a 9% higher completion rate).
  

You can get more submissions by making things easy for your prospects:

• Keep it quick: forms that took less than 54 seconds to complete had a 15.9% higher completion rate.

• Keep it short: the fewer questions in your form, the higher the likelihood that they’ll get to the end of it.