We’ve got a little secret for you—respondents and target markets don’t exist. But people do.
Imagine you’re on a hot date. You’re sitting across the table from someone who means a lot to you—someone who could be in it for the long haul. You want to impress them with your excellent communication skills, you want to get to know them and you want to understand how they think. Do you:
A. Ask a series of tick-box, closed-ended questions in robotic language?
B. Gear open-ended questions around what you’ve already learned about one another?
Opt for A, and the relationship ends there.
But if you go for B, it could be the start of something beautiful.
At the risk of sounding slightly crazy, we’re going to leave that metaphor there. But the message is simple—when someone responds to a market research survey, they want to be treated with the same conversational care and respect that they’d expect from any other human being.
If you’ve struggled with writing questions on market research, or you simply think you have a little room for improvement, bookmark this page.
It’s going to be your go-to guide for how to write marketing research questions that get people talking and tweet-ing. So next time you’re launching a new product, researching a value proposition, or working on a marketing strategy—come back here and get clued up.
There are lots of ways to come up with truly SMART market research questions.
One thing they all have in common? They’re the right questions for the right people.
Forget the respondent, and start thinking about the person. Consider them as important as any other human being in your life and it really could be the start of something beautiful.