Cheers to a fantastic event.
Once it’s all over, it’s time for a celebratory drink and to start on the next project, right?
Slow down partner, this shouldn’t be the case.
In order to get better and better at your job, you need to get into the minds of the people who were there.
Did they prefer the chicken or the fish? Was the music too loud up front and too quiet in the back? Were the bathrooms shiny and sparkly—but the silverware tainted with fingerprints?
Bottom line, knowing whether the event was ‘good’ or ‘bad’ just ain’t enough. You can’t keep a watchful eye on everything and you can’t trust your own judgment. You’re biased and you know it.
The cure to the common bias is called a post event survey. And a survey with the right questions is the post-mortem that gives you what you need to know to improve your event planning.
And the best part? It’ll come straight from the minds and mouths of the people that matter.
Here are a few tips to get you going.
If you want to get the best feedback possible you should:
Let’s dive into this a bit more.
Don’t know where to start with your event feedback questions? These are the five essential questions you need to ask:
Asking these questions in your post-event survey will give you the chance to find out the nitty-gritty details. Now, let’s look at them in a bit more detail.
Do you want to leave people with a bad last impression of the event?
I bet you don’t. So try your best not to make your survey feel like a chore that just kills the vibe. Because people will just skip the nuisance and go about their day.
So, if you want more, better answers—don’t overstay your welcome, and just stick to the questions that give you value. But make sure to keep it interesting, friendly, and worthwhile—just like your next event.