Consumer Behavior Survey Template

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Consumer Behavior Survey
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Learn about your customers and create a more targeted approach

The more you know about your customers, the more you can create a sales and marketing approach that resonates. You can create campaigns based on the information they give you, from where they spend their time online, to what they look for more when purchasing a new product. Try our consumer behavior survey template to get started.

Consumer behavior survey FAQs:

1. Why should I use a consumer behavior survey?

A consumer behavior survey is a great way to better understand your customers. Whether it’s the frequency of their purchases, to the decisions they make about them, to their budget. Knowing more about how your customers approach their purchasing decisions can help you shape your products, marketing, and sales tactics for a better outcome.

Do the majority of consumers start their search online? Focus on your website and SEO. Do many look to repurchase your products after 1 year? Plan your retargeting campaign around this new insight.

2. Why is demographic data important to me?

Asking demographic questions about the person completing the form—their age, gender, employment status, income, and so on—will allow you to segment your strategy and be more targeted with your approach.

Do women under 45 make their purchasing decisions differently to men over 25? Knowing this, in combination with your consumer behavior insights can help you personalize your sales and marketing tactics and attract more customers.

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Here's what people say about us

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market

How does it work?

Make a stylish form in minutes with our drag-and-drop builder.

Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.

Take respondents down different paths based on their answers.

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