Media usage survey template
Get a handle on your audience's media habits, and use insights to inform your marketing strategy
It all starts with a clear goal and a great survey. Use our ready-made survey template as a base, and build on it as much (or as little) as you like.
We've included a few core questions already. But we'd recommend tweaking it to fit your specific needs—you should aim to collect in-depth, useful data on your audience's specific media habits. So the more focused your questions, the better.
Once you've got your questions down, it's time to get customizing. Add your own branding, images, colors, and fonts to really make it your own.
Before you send it out, plug your media usage survey into our integrations—like Google Sheets, Slack and Zapier—so responses organize themselves as they arrive.
Using a range of question types is the key to a great survey. For starters, the variety keeps things engaging for respondents, which often gets you higher completion rates. Secondly, different questions capture different types of data. Multiple Choice, Picture Choice and Dropdowns are perfect for quantitative data you can quickly compare, while Long Text questions let people elaborate—this is where you'll find the really valuable stuff.
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