You have to be on top of your customer service—always. But to start improving, you need to know where to begin.

Send out a customer satisfaction survey to see where you stand with your CSAT. Turn detractors into your biggest fans by showing them that you can do better—but don’t forget to reward your brand’s fan club too.

Okay, not everyone is going to become a promoter for your brand. But at least by opening a conversation, you’re doing everything you possibly can to discover and improve your Net Promoter Score®.

Use these top customer satisfaction survey questions to find out what your customers are really thinking:

1. How often do you use our product?

2. What do you use us for the most?

3. What's your favorite thing about our service?

4. If you could change one thing, what would it be?

5. How likely are you to recommend us to a friend?

6. What should we do next to make you smile?

7. Was there anything that nearly stopped you signing up?

8. If our product dissapeared tomorrow—how would you feel?

9. How easy was it to use/buy our product?

10. Do you have any other comments to add? Or a joke?

It's a weird thing, isn't it? Measuring how happy your customers are.

A customer satisfaction survey is the best way to get real, honest feedback into your inbox about your business. But there are other methods you should be using too to complement your CSAT online survey.

• Keep an eye on social media and make use of online listening tools that are available

• Talk to your customers—invite them in for a coffee or lunch and discover how your product/service helps them

• Send out regular satisfaction surveys—alternate between longer surveys and 'on-the-pulse' one question polls

• Set up Net Promoter Score® tracking—then share it with your team weekly so everyone knows what your CSAT is looking like

• Analyze your survey responses and findings all the time—can you see anything that comes up over and over again? Remember to follow-up with your users too