Lead Generation Survey Template

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How does your department generate leads?Hi there, which department do you work in?

Sales

Marketing

How important is lead generation to the {{field:d45a9257-922e-4dcd-b2e9-fc56bc53f599}} team?How do you typically capture new leads?

Manual CRM entry

Lead capture forms separate from your marketing tool

Lead capture forms integrated with a marketing tool

Marketing automation tool

How do you typically generate leads?

Interactive content marketing e.g quizzes

Gated content

Contact forms

Quote forms

Event or webinar registration

Mailing list registration

Which channels attract the most leads for the {{field:d45a9257-922e-4dcd-b2e9-fc56bc53f599}} team?

Social Media (earned)

PPC Social Campaigns

Google Adwords

Email marketing

Cold calling

Please tell us about a recent lead gen campaign in your departmentWhat went well, and what did you learn?Thanks for completing our lead generation survey!

Rated 4.5 out of 600+ reviews on G2.com

How effective is your lead generation strategy?

Find out how different departments bring people in and how effective each channel is with one simple survey. Use insights to shape your lead gen strategy and make the most out of your marketing tools.

Lead generation survey FAQs:

It all depends on what information you're looking for.

If you'd just like an overview of each department's lead gen strategy, keep the questions broad—you can ask how important lead gen is for their team, what their go-to strategies are, and which channels are most effective. If you want to dive deeper, you can ask for quantitative results for each channel.

Use our survey template as a base and tweak the questions to get the results you need. Our intuitive form builder is totally flexible, so you can customize it to make it your own.

Once you've sent out your lead generation survey, it's time to assess the results and fine-tune your strategy.

If you're looking for an all-in-one lead gen solution, Typeform has plenty of options for almost every channel. You can create forms, quizzes, polls, surveys, or even chatbots—without writing a single line of code. Once they're ready, just embed them into your website and start collecting leads.

You can use typeforms in lead generation landing pages, paid social ads, and email marketing campaigns. The best part? They're 100% responsive and look great on every device, so people can fill them in wherever they are.

Make your survey shine

Get creative in our intuitive builder—pick the perfect colors, fonts, backgrounds, and more.

Bring your survey to life with over a million icons, videos, and photos. Or upload your own.

Create a stand-out survey in minutes, with zero coding skills needed. Not sure where to start?

Edit this template

Make life easy with integrations

Google Sheets

Salesforce

Slack

Google Analytics

Zapier

HubSpot

Here's what people say about us

Form builders are as old as the web, but Typeform elevates the medium substantially.
Johnny Rodgers
Product Architect

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study
Kate Donhoe
Head of Product Marketing

Leads from the Typeform integration were twice as likely to convert.
Tobias Wasmer
Marketing Manager @ Volvo Cars

You used to need developers to do all this. Not anymore.
Kyle Maltz
Chief Operating Officer

Typeform is a production-grade system for our entire growth funnel.
Gaurav Vohra
Head of Growth

Typeform helps me attract more responses and a higher response rate than other tools.
Rand Fishkin
CEO + Founder

Form builders are as old as the web, but Typeform elevates the medium substantially.
Johnny Rodgers
Product Architect

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study
Kate Donhoe
Head of Product Marketing

Leads from the Typeform integration were twice as likely to convert.
Tobias Wasmer
Marketing Manager @ Volvo Cars

You used to need developers to do all this. Not anymore.
Kyle Maltz
Chief Operating Officer

Typeform is a production-grade system for our entire growth funnel.
Gaurav Vohra
Head of Growth

Typeform helps me attract more responses and a higher response rate than other tools.
Rand Fishkin
CEO + Founder

Form builders are as old as the web, but Typeform elevates the medium substantially.
Johnny Rodgers
Product Architect

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study
Kate Donhoe
Head of Product Marketing

Leads from the Typeform integration were twice as likely to convert.
Tobias Wasmer
Marketing Manager @ Volvo Cars

You used to need developers to do all this. Not anymore.
Kyle Maltz
Chief Operating Officer

Typeform is a production-grade system for our entire growth funnel.
Gaurav Vohra
Head of Growth

Typeform helps me attract more responses and a higher response rate than other tools.
Rand Fishkin
CEO + Founder

87% of users get deeper insights with Typeform compared to their old solution

How to get started

Our intuitive builder makes survey-making simple.

Take your pick from our question type catalogue. Use closed questions for quantitative feedback, and open questions for those juicy insights.

Make it feel like you’re really listening by asking relevant follow-up questions.

Lead generation survey not right?

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Lead Generation Survey Template

How effective is your lead generation strategy?

Lead generation survey FAQs:

What questions should I ask in a lead generation survey?

How can I generate more leads?

Make your survey shine

Make life easy with integrations

Here's what people say about us

How to get started

Lead generation survey not right?

Other categories used by people like you