Segmentation leads to better communications

By segmenting your marketing contact database you can more easily personalize your communications. This gives you the ability to create targeted messaging and offerings, which we know lead to more sales.

How can you segment? It all starts with capturing the data. Start with our market segmentation survey template.

Add images, videos, logos, GIFs, and design to your typeform—and turn your bland, old survey into a brand-new experience.

Ask one question at a time and use images throughout. Filling out your survey will be a breeze.

Analyze your data in a beautiful survey report. Connect it to Google Sheets or your favorite web app.

Forms and surveys that perform

People abandon surveys because they get bored. Typeforms ask one question at a time to keep people engaged. Photos, GIFs and videos make them fun & interactive, so you get more insights to power your business.

Share and get responses easily

You can embed surveys straight into your site—we’ll generate the code for you. Or launch in an email, share on social media, or copy and paste the link wherever. Plus, people can answer on any device—mobile, tablet, or computer.

300+ templates to discover

We’ve got templates for all sorts of things, from customer feedback and lead generation forms to digital marketing quizzes.

How can I build a survey to enhance our segmentation strategy?

It’s all about the questions you ask. What will help you target your market better? Usually market segmentation is done in a few different ways—demographic segmentation, geographic segmentation and behavioural segmentations. Some companies also use psychographic segmentation.

Tailor your approach to your marketing strategy. If you want to send different messages to doctors vs teachers, then ensure you find out their profession. If people in Australia and people in France are targeted differently, be sure to find out where they are from.

Collecting your data

Once you’ve gathered your responses, getting your hands on the data is simple. With Typeform there are a number of different ways you can download the data.

From shareable reports, that give you a quick view of trends and averages, to exporting into a spreadsheet. If you want to take the next step, we have a range of integration options that allow you to sync your typeforms with the business apps you already use.

“Recently used Typeform to collect responses. Very easy to use, free and shows great analytics at the end of the survey. Recomended.”

Heta Desai - Digital Marketer

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