Path To Purchase Survey Template

Try it
Full Screen Preview

Get started — it's free

Level-up your customer journey mapping

Understand the decision-making process behind your customers’ purchases to see what converts them. Use insights to adapt your sales and marketing approach, or to improve your products.

Path to purchase survey FAQs:

1. How can I boost sales with a path to purchase survey?

Your survey results can provide valuable insights into your customer journey and their typical buying process. By understanding how your customers make decisions, you’ll get a clearer idea of how to appeal to them.

Think about what you’d like to know. How important is your branding? How do they learn about your products, and which marketing channels do they interact with? Use your insights to develop targeted messaging, and connect with your customer with more engaging comms.

2. Build a path to purchase survey that provides valuable insight

When creating your path to purchase survey, consider the various stages of your customer’s purchasing journey. Use your online survey to learn more about the awareness, consideration, and purchase stages, so you can understand what it takes to get your product in their basket.

Our range of question types makes this easy. You can use sliding scales, multiple-choice or drop-down questions for easily comparable data. Our surveys are completely customizable too, so you can put your own stamp on it.

Make it uniquely yours

Make it uniquely yours

Customize to your heart's content: backgrounds, Google fonts, colors, buttons, and more.

Choose from thousands of beautiful images, videos and icons. Or use your own.

Create beautiful forms with zero coding required

Get started — it's free

Here's what people say about us

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market
How does it work

How does it work?

Make a stylish form in minutes with our drag-and-drop builder.

Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.

Take respondents down different paths based on their answers.

Path to purchase survey not right?

400+ Templates, 120+ Integrations

  1. All templates
  2. Marketing
  3. Marketing surveys
  4. Path To Purchase Survey Template