Retail store feedback form template

How did we do today?Which store did you visit?Please name the town or mallHow would you rate your overall experience today?

Awful, Bad, Okay, Good, Fantastic!

How would you rate the customer service, overall?How would you rate the general tidiness and cleanliness of the store?Why did you come to the store today?

Just browsing, Looking for something in particular, To try something on, To return something

Feel free to spill the beans here. All suggestions, feedback, or comments are welcome.Thanks for your input!

Collect up to 3.5x more data with Typeform

Give your retail experience that wow factor

When your shoppers enjoy their time in your store, they’re more likely to stay longer, and spend more. An online form helps you understand what’s missing, and how to improve. Try our retail store feedback form to gather valuable customer insights.

With Typeform, you can customize everything

Change text, colors, and even logos to match the look and feel of your brand. Then embed forms smoothly onto web and email.

Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.

Stay efficient by connecting forms to your workflow. Typeform integrates with 300+ tools including Slack, Zapier, and HubSpot.

Retail store feedback form FAQs:

Use an online form to get feedback from customers after they visit your store. You can link to your feedback form in email lists, embed it into your website, or use scannable QR codes in your store for direct access. Sending it to customers after they’ve made a purchase is popular. You can also ask sales staff to remind customers of this, as well as providing incentives. Our forms are completely mobile-friendly and intuitive, so they can be taken on the go, anytime, any place.

Ask questions that help you identify possible issues and areas to improve. Use numerical scales and star rating question types for a ‘score’, and open text questions to drill into the details. Check out our free template for some inspiration. It’s also useful to learn a bit about the shopper. You may want to better understand your customers’ demographics, or simply find out why they came into the store that day. Remember to keep it short and snappy. Your shoppers will thank you, and you’ll get a higher completion rate. Using integrations you can send your data to Google Sheets, Airtable, Slack, and more, so you get the most out of your learnings.